Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands
Think Piece

How to Find Fishing Creators for Brand Partnerships

This guide gives you a repeatable process to find, vet, choose a model for, and measure fishing creator partnerships.

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How to Find Fishing Influencers for Brand Partnerships
For Brands
Think Piece

How to Find an Outdoor YouTuber for Gear Demos

This guide will help brands find and vet a YouTuber that can turn your gear into demo content worth watching.

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How to Find a YouTube Video Creation Service for Gear Demos
For Brands
Think Piece

Influencer Marketing Agency vs Platform: Which is Better for Your Brand

This guide compares agencies and platforms honestly on control, cost, and effort.

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Influencer Marketing Agency vs Platform: Which is Better for Your Brand
For Brands
Think Piece

How to Test UGC Ads for Outdoor Products Without Wasting Budget

This guide gives you a testing method built for real gear used in real conditions.

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For Brands
For Creators
Think Piece

How to Find TikTok Creators for Travel Brands

This guide gives you a practical playbook to find, vet, and activate the influencer travel campaigns that actually drive bookings.

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How to Find TikTok Creators for Travel Brands
Case Study

Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount

Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount

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Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount
For Brands

How to Find and Sign Athletes for Brand Deals

This guide walks brands through finding, vetting, signing, and measuring athlete partnerships.

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How to Find and Sign Athletes for Brand Deals
For Brands
Think Piece

Influencer Marketing in Tourism: How to Measure ROI That Proves Visits

We built Popfly to fix the chaos in creator marketing: too much manual work, too little collaboration, and not enough measurable results.

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Influencer Marketing in Tourism: How to Measure ROI That Proves Visits
For Brands
Think Piece

The Influencer Marketing Tools That Actually Work for Outdoor Brands in 2026

This guide filters every recommendation through the lens of what outdoor and adventure brands actually need.

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The Influencer Marketing Tools That Actually Work for Outdoor Brands in 2026
For Creators

What creators are actually saying about Popfly right now

Real feedback from outdoor creators who've used Popfly to find brand deals, manage campaigns, and get paid. Here's what they're saying.

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What creators are actually saying about Popfly right now
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