Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands
For Creators

Athletes Who Win in Sport and Storytelling, Volume 2: Fishers

Discover top anglers who excel in both fishing and storytelling. Athletes shaping the future of creator-driven fishing culture, content, and brand partnerships.

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For Brands
For Creators
Case Study

Tourism Marketing Case Study: How Visit Salt Lake Generated 10M+ Impressions With Creator Marketing

Discover how Visit Salt Lake used creator marketing to generate 10M+ impressions and 3M views. A destination marketing case study on authentic travel content an

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For Brands

Athletes Who Win in Sport and Storytelling, Volume 1: Runners

Attention has shifted from polished, brand-controlled moments to the raw, daily storytelling that happens on social platforms. Brands that don’t are watching th

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Think Piece
News

Creator Marketing Hot Takes: What’s Broken, Overrated, and What's Actually Working

Creator marketing has never been more powerful…or more misunderstood.

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For Brands
Case Study

How Carhartt Built a Scalable Creator Content Library With Popfly

Carhartt partnered with Popfly to turn creator content into a scalable, licensed content library powering social and marketing channels.

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For Brands
For Creators

Adventure Food Creators You Need to Follow in 2026

Food content creators are filling our feeds with crave-worthy visual and making us hungry along the way.

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For Brands

Top Creators with Pets: Inspiration for Your Brand’s Next UGC or Sponsored Content Campaign

We all stop our social scroll for pets. These creators turn that pause into lasting influence by sharing joy, tips, and authentic stories.

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For Brands
Think Piece

How to Manage Athlete + Ambassador Programs (Without Losing Your Mind)

This is your playbook for running an athlete + ambassador program in 2025.

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For Brands
For Creators

The Top Ski & Snowboard Creators To Follow on Social Media

Follow these ski and snowboard creators to get hyped for the season.

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For Brands
Think Piece

Are Creator Rates Really Inflated? No, Here’s Why.

Lately, there’s been a lot of chatter about creator rates being “inflated.” Scroll through any marketing forum or LinkedIn thread and you’ll find someone questioning whether creators are charging too much for sponsored content. 

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