Outdoor Creator Marketing Resources for Brands & Creators

How to Launch an Affiliate Program That Actually Works in 2025

Learn how to launch a successful affiliate program in 2025. A step-by-step guide to recruiting creators, tracking performance, and scaling revenue with authentic, data-driven strategies.

Influencer Marketing Budget Guide for Outdoor, Travel & E-Commerce Brands in 2025

Your expert guide to budgeting for influencer campaigns and pricing in 2025. Learn to strategize spending, negotiate pricing, and achieve remarkable results in marketing.

Pitch Email Examples for Influencer Brand Collaboration (That Actually Get Responses)

Discover proven pitch email examples for influencer brand collaboration, templates, and tips to land partnerships. Start pitching today with our expert strategies!

From the Founder: Popfly's First IRL Creator Event Proves the Power of Community

Popfly’s first-ever IRL creator event brought together 100+ creators and brands in Salt Lake City for a night of real connections, swag, tacos, and unforgettable community moments. Hosted at AriBike HQ—with giveaways, gratitude, and stories that started face to face.

Why Collaborating With Other Outdoors Creators is Rad

Collaborating with other outdoor content creators in nature sparks creativity, leading to new ideas, skills, and unique perspectives. Teamwork allows creators to combine their strengths, resulting in more dynamic content that tells a better story. Beyond content creation, collaboration creates connections and builds a supportive community of like-minded individuals. This article provides tips for planning successful outdoor collaborations

Why EVERY Type of Backcountry Traveler Should Take Avalanche Education

Why More Non-Outdoorsy Brands Are Partnering with Outdoors Creators

Non-outdoor brands are increasingly partnering with outdoor creators to capitalize on the demand for authentic, adventure-driven content, leveraging their storytelling prowess to connect with wider audiences and build trust; this strategy allows brands to tap into the growing interest in outdoor lifestyles, expand their reach to engaged, nature-loving demographics, and align with sustainability values, offering a powerful alternative to traditional marketing by driving meaningful engagement.

UGC vs. Influencer Marketing in 2025: Insider Guide for Brands & Creators

Understand the difference between UGC vs. Influencer Marketing. Get expert tips on leveraging content for authenticity or influencers for reach & sales.

Top 5 Travel Video Creators: Inspiration for UGC & Talent for Brands in 2025

Looking for the best travel video creators in 2025? Follow our top 5 UGC picks for meaningful stories, digital nomad tips & natural inspiration.

Travel Content Creator’s Guide to Impactful Storytelling

A travel content creator shares a personal journey, offering a guide for fellow UGC creators on how to craft impactful stories that matter and drive change.