Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Creators

How Storefronts Help Creators Turn Community Influence Into Revenue

Popfly Storefronts help creators turn influence into sustainable revenue by transforming content, brand partnerships, and affiliate links into long-term assets.

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Case Study
For Brands

How Haute Haus Scaled Airbnb Content Creation with UGC (and Saved 10+ Hours per Month)

See how Haute Haus used UGC to streamline creator sourcing, save 10+ hours/month, and build a scalable Airbnb content marketing system.

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For Brands
Think Piece

Running a Creator‑Led Affiliate Program That Actually Works for Outdoor Brands

Outdoor and adventure brands are waking up to a hard truth: most affiliate programs in our industry don’t work. Not because affiliate is broken, but because out

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Athletes Who Win in Sport and Storytelling, Volume 3: Ski & Snowboarders

Discover top ski and snowboarders who excel in both sport and storytelling. Athletes shaping the future of creator-driven culture, content, and brand partnershi

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For Creators

Five Outdoor Brands Looking for UGC Creators Now

Epic companies are looking for User-Generated Content (UGC) creators to help market their brand.

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For Brands
For Creators

Athletes Who Win in Sport and Storytelling, Volume 2: Fishers

Discover top anglers who excel in both fishing and storytelling. Athletes shaping the future of creator-driven fishing culture, content, and brand partnerships.

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For Brands
For Creators
Case Study

Tourism Marketing Case Study: How Visit Salt Lake Generated 10M+ Impressions With Creator Marketing

Discover how Visit Salt Lake used creator marketing to generate 10M+ impressions and 3M views. A destination marketing case study on authentic travel content an

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For Brands

Athletes Who Win in Sport and Storytelling, Volume 1: Runners

Attention has shifted from polished, brand-controlled moments to the raw, daily storytelling that happens on social platforms. Brands that don’t are watching th

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Think Piece
News

Creator Marketing Hot Takes: What’s Broken, Overrated, and What's Actually Working

Creator marketing has never been more powerful…or more misunderstood.

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For Brands
Case Study

How Carhartt Built a Scalable Creator Content Library With Popfly

Carhartt partnered with Popfly to turn creator content into a scalable, licensed content library powering social and marketing channels.

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