Outdoor Creator Marketing Resources for Brands & Creators

August TikTok Trends & Instagram Reel Ideas for Outdoor Content in 2025

Discover August 2025 top TikTok trends and Instagram reel ideas for outdoors and travel creators. Get viral UGC tips to boost engagement and grow now!

Surf Influencers & Creators Redefining the Lineup in 2025

Discover the top surf influencers and creators redefining wave culture. Find authentic storytellers for brand collaborations or your daily dose of inspiration.

July Social Media Trends: Grow UGC Audience & Attract Brands

Unlock July social media trends for UGC creators in 2025. Attract brands and grow an audience that sticks with our authentic IG & TikTok strategies.

How to Launch an Affiliate Program That Actually Works in 2025

Learn how to launch a successful affiliate program in 2025. A step-by-step guide to recruiting creators, tracking performance, and scaling revenue with authentic, data-driven strategies.

Influencer Marketing Budget Guide for Outdoor, Travel & E-Commerce Brands in 2025

Your expert guide to budgeting for influencer campaigns and pricing in 2025. Learn to strategize spending, negotiate pricing, and achieve remarkable results in marketing.

Pitch Email Examples for Influencer Brand Collaboration (That Actually Get Responses)

Discover proven pitch email examples for influencer brand collaboration, templates, and tips to land partnerships. Start pitching today with our expert strategies!

From the Founder: Popfly's First IRL Creator Event Proves the Power of Community

Popfly’s first-ever IRL creator event brought together 100+ creators and brands in Salt Lake City for a night of real connections, swag, tacos, and unforgettable community moments. Hosted at AriBike HQ—with giveaways, gratitude, and stories that started face to face.

Why Collaborating With Other Outdoors Creators is Rad

Collaborating with other outdoor content creators in nature sparks creativity, leading to new ideas, skills, and unique perspectives. Teamwork allows creators to combine their strengths, resulting in more dynamic content that tells a better story. Beyond content creation, collaboration creates connections and builds a supportive community of like-minded individuals. This article provides tips for planning successful outdoor collaborations

Why EVERY Type of Backcountry Traveler Should Take Avalanche Education

Why More Non-Outdoorsy Brands Are Partnering with Outdoors Creators

Non-outdoor brands are increasingly partnering with outdoor creators to capitalize on the demand for authentic, adventure-driven content, leveraging their storytelling prowess to connect with wider audiences and build trust; this strategy allows brands to tap into the growing interest in outdoor lifestyles, expand their reach to engaged, nature-loving demographics, and align with sustainability values, offering a powerful alternative to traditional marketing by driving meaningful engagement.