
When brands partner with creators for sponsored content, the magic happens in the overlap between your mission and their lived adventures. Popfly connects you with adventure‑driven storytellers who can weave your products into authentic narratives, creating content that feels native to their audience and delivers measurable impact.
From Instagram reels to long‑form YouTube features, sponsored content built through Popfly is collaborative from the start. You set the vision, creators bring the voice, and our platform keeps every step organized in one place.

CASE STUDY
To capture attention during the competitive back‑to‑school season, these brands turned to trusted outdoor creators. Partnering with influencers like @caziahfranklin whose audience already lived the brand lifestyle, the campaign presented a clear call to action: visit Scheels stores to gear up for the season ahead.
This is literally what I've been waiting 15 years for!”
Matt Stoutenburg
Sr. Retail Marketing Manager, Merrell
