
Outdoor and adventure consumers don’t buy casually. They rely on expertise, experience, and trust—and Popfly is built for exactly that.
Creators can build curated product lists by category (ex: Trail Running, Overlanding, Backcountry Skiing, etc.), create “Kits” that show the exact gear they use for specific activities or trips and share context-rich recommendations that help consumers confidently choose high-performing gear.

