Find Outdoor Creators. Launch Campaigns. Prove ROI.

Popfly is a creator marketing platform purpose-built for outdoor, travel and adventure brands to source UGC, run influencer marketing campaigns, manage ambassador teams and affiliate programs, all in one workflow. Brands post campaign briefs or always-on programs, match with vetted creators, and manage contracts, content collection, usage rights, payouts and tracking from a single dashboard.

(1) Sign-up for an onboarding call with the Popfly team and we’ll walk you through account setup.

(2) Post a campaign brief or always-on program with deliverables, creator criteria, and budget.

(3) Review applications from vetted creators who have already opted in to your terms (no wasted time on back and forth negotiations). 

(4) Select creators and send them a personalized link to your curated brand shop, where they can select gear based on your set parameters (budget, product categories, even specific SKUs). 

(5) Review content and manage your content gallery, tap to approve assets and capture sign-offs in one smooth flow.

(6) Manage payouts and invoicing through the platform. 

Most brands launch their first campaign within seven days of signing up.

Effective brand-to-creator pitches are short (under 100 words), personal (referencing the creator's actual content), and specific (naming the deliverable, timeline, and compensation). The pitch should lead with what the creator gets out of the relationship, like compensation or a free trip. Cold outreach typically converts at 1–3%; platforms like Popfly skip cold pitching by letting vetted creators apply directly to brand campaigns and programs.

Brands should track creator marketing ROI with a full funnel approach. When you hire a creator, you're not just paying for an ad placement. You’re tapping into a full-service creative engine. Imagine the cost of hiring a traditional agency to handle everything from concept to execution. And then run that spot across their own media to an audience that listens, engages, and trusts their recommendations. 

On Popfly, you can track all the metrics that matter; from reach and engagement to content value and estimated media value, all the way through to e‑commerce sales and affiliate conversions.

Start by defining the story you want to tell, not just filling a roster. Map out the territories you want represented (think: trail runners, van lifers, photographers, coastal adventurers) and recruit creators who authentically live those stories. From there, set crystal-clear expectations upfront: content format, posting cadence, perks and term length. Track what's working by measuring content value, reach, estimated media value and direct attribution through custom links. Popfly makes the whole process easier from recruiting the right creators to managing campaigns, payments, and performance all in one place.

Popfly is purpose-built for outdoor, travel, and adventure brands. We have the largest community of adventure creators on the planet.

When it comes to purchasing outdoor gear or planning a trip, consumers don’t buy casually. They research. They trust experts. They buy because a creator has put in the miles, tested the gear, and earned credibility through lived experience. 

If the platform you’re using was built for fashion or beauty brands, the creators they surface often don’t understand how to create for the adventure space. Popfly creators are expert guides, who know how to talk to consumers about travel and gear, sharing content that drives real results.

Campaigns featuring outdoor and adventure creators drive 33% higher engagement rates than general lifestyle creators. You don’t have to make outdoor gear to tap into this opportunity. Hyundai for example, worked with Popfly creators to highlight their adventure-ready XRT vehicles resulting in over 300 brand-ready assets from a single campaign.

So if you’re in the travel and tourism space: maybe you provide the flight to the adventure, or the slope-side condo. If you’re in financial services: the card that covered the flight, the lift ticket, the gas on the long drive. If you’re in health & wellness: the sunscreen by the pool or the recovery balm after the descent. If you’re in pet care: the treats on the trail or the shampoo for a muddy day. If you’re a quick service restaurant: the breakfast burrito before the snow day or the road trip drive-thru stop. The opportunities to collaborate with adventure creators are endless.