About Popfly

Popfly was built to fix what’s broken in creator marketing: too much chaos, too little collaboration, and not enough real results.

We saw brands and creators eager to partner but struggling to truly align leading to short-term wins but long-term frustration. Campaigns were happening, but they lacked the depth, trust, and staying power.

So we built Popfly to change that. Our platform brings everyone together to co-create authentic content, build real community, and turn every campaign into a lasting relationship.

We believe the future belongs to connected creator ecosystems, not one-off campaigns.

Meet the Team

Taylor Hoekstra

Founder, CEO

Maren Hamilton

Senior Director, Marketing & Growth

Kelby Kleinsasser

Chief Operating Officer

Michael Hauser

Lead Software Engineer & Product Designer

Jermaine (JR) Rhoden

Head of Sales

Madison Rifkin

Head of Popfly Network

Popfly is redefining digital storytelling in the adventure space, empowering creators and brands to thrive in the rapidly evolving creator economy.

The platform connects brands with adventure creators to collaborate on authentic content at scale. From discovery and creator storefronts to payments and performance tracking, Popfly streamlines every step of your brand‑creator collaboration so you can scale brand momentum and revenue.

Get a Demo

Nice clean invoicing system for brands and creators on Popfly labs.

Popfly Culture

We Outside

Popfly is headquartered in sunny Costa Mesa, CA less than 5 miles from the beach. Satellite offices in Bend, OR and Salt Lake City, UT ensure that wherever we’re working, adventure is close by.

Leave No Trace

Every adventure begins on the open road. We do our part to keep those miles clean, adopting stretches of highway on the road to Big Bear, the Rocky Mountains and Wasatch Range.

Planting Trees

For every brand that launches an Evergreens program on Popfly, we plant a tree through our partnership with EcoMatcher.

Our Company