Our Company

Built for connection. Powered by collaboration.

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Popfly was built to fix what’s broken in creator marketing: too much chaos, too little collaboration, and not enough real results.

We saw brands and creators eager to partner but struggling to truly align—leading to short-term wins but long-term frustration. Campaigns were happening, but they lacked the depth, trust, and staying power both sides craved.

So we built Popfly to change that. Our platform brings everyone together to co-create authentic content, build real community, and turn every campaign into a lasting relationship.

We believe the future belongs to connected creator ecosystems, not one-off campaigns.

Meet the Team

Taylor Hoekstra
Founder, CEO
Maren Hamilton
Senior Director, Marketing & Growth
Kelby Kleinsasser
Chief Operating Officer
Michael Hauser
Lead Software Engineer & Product Designer
Victoria Walden
Head of Global Content and Partnerships
Madison Rifkin
Head of Popfly Network

About Popfly

Popfly is redefining digital storytelling in the adventure space, empowering creators and brands to thrive in the rapidly evolving creator economy.

The platform connects brands with creators to collaborate on authentic content at scale. From discovery and creator storefronts to payments and performance tracking, Popfly streamlines every step of your brand‑creator collaboration so you can scale brand momentum and revenue.

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Nice clean invoicing system for brands and creators on Popfly labs.

Experience the power of a true creator ecosystem

Join Popfly to collaborate, build trust, and drive results.

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