UGC: reinvented, faster than ever.
The best way for outdoor and active lifestyle brands to source, curate, license and distribute authentic creator and influencer-led content.
Simplify content needs and start using premium, elevated and relevant photo and video content from carefully curated creators all over the world.
From strategy to creative direction, sourcing, licensing and distribution, Popfly provides all-in solutions in a better, faster and more repeatable way.
Some of the leading brands who trust us.
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About our Community
Popfly's community was crafted to maximize the power of User Generated Content (UGC) for outdoor and active lifestyle brands. Popfly helps brands increase engagement, enhance product discovery, and drive sales.
The world's largest community of outdoor-inspired content creators awaits.
Mobile First
Our creators have mobile
behavior in mind, and the
content they create engages
and seeks to convert the
mobile user.
Creator First
Creators aren't a commodity,
but that's because not
everyone CAN be a creator.
There's real skill involved
and we build from there.
A.I. First
Popfly uses machine learn-
ing and data as the
first thought. From pairing
creators and brands to
serving up the right content.
Video-First
We love images too, but
our creators prioritize
the increasingly valuable
medium of video first and
foremost.
Popfly makes producing the content you need fast and easy.
We allow teams of all sizes to easily manage and scale UGC ad creative production across their entire lineup of products.
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Boost your content game with better creators + better tech
Popfly delivers both
UGC Marketplace
Creator Calendar
The Popfly FEED
Easy Payment
Popfly Select
Advance Analytics
See what our partners say
Discover what our customers are saying about their experience with our products and services.
The customer support team has been exceptional, always quick to respond and helpful with any questions or issues we may have. Overall, I highly recommend Popfly to any business looking to streamline their processes and improve their content management.
Zach Castagnola
Senior Marketing Manger
The quality of the content we're able to produce using PopFly is simply outstanding. The templates and tools provided are not only visually appealing but also highly customizable, ensuring that our brand's personality shines through every piece of content we create.
John Haris
Head of Marketing
Bjorn Leines
Athlete & Brand Manager
Launch Fast with Personalized Campaign Generation & High-Performing Templates. 🪄🪄
Use artificial intelligence (AI) to create, publish, and run your UGC campaigns based on your company goals. Or browse our template gallery based on past campaigns that have performed well. Popfly and done.
Take a short survey to set your UGC goals in motion. Set the parameters monthly, quarterly, or even yearly and let the content roll in.
Why re-invent the wheel when you can just copy what other successful companies have done in the past? One-click campaigns takes the guesswork away, saving you hours each week.
What are the benefits of using UGC?
When done correctly, User-Generated Content is the most effective tool in the digital arsenal. It's how the best in the biz are crowdsourcing higher conversion rates, gaining engagement, and running away from the competition.
Putting UGC across your website creates a familiar discovery-focused experience for your customers. Make the most of every eCommerce visit.
Today's creators can capture professional still images and viral-grade short-form content on the fly. Outsourcing 50% or more of your content will save you time and money all while increasing brand affinity and returns.
FAQs
Answering your most burning questions right here.
We built Popfly to maximize the power of User Generated Content (UGC) for outdoor and active lifestyle brands. Popfly helps brands increase engagement, enhance product discovery, and drive sales. We leverage technology to simplify UGC acquisition and utilization while providing creators with consistent income and fostering strong brand-customer connections.
We'll take you through the platform, introduce you to our top creators, and find the best plan for you. Get you in and out in 15 minutes or less.
In most cases our creators will have content back to you within 2 weeks of receiving product.
Popfly is video first but we are just as happy to deliver quality still images. Our creators can also do long form content such as blogs, vlogs, animated GIFs, in depth reviews, and more!
Yep! Upgrading or downgrading is easy and seamless.
Popfly has curated a robust and diverse community of outdoor and active lifestyle creators across the US and rest of world. Popfly creators are the real deal. They are authentic and passionate about creating top quality content.
Of course! Our campaigns generate legal terms and conditions that allow you to freely share Popfly content with any retailer, distributor, or 3rd party marketplace.
Popfly Express Licensing makes it easy to use the content without limitation. Available on all paid plans.
We're engineers first, and utlize automation to handle most of the day-to-day mangement. Otherwise said, our platform automates the headaches that go along with incredible content coordination and generation, saving you money.