
Authentic content from real adventurers captures attention. That’s the power of UGC. It doesn’t look or feel like an ad, so people stop scrolling, lean in, and engage. And in paid media, where attention is everything, that’s a serious advantage.
UGC ads consistently outperform polished brand creatives in click-through rates, watch time, and engagement. Instead of sinking budget into costly high-production shoots, brands can team up with creators who know how to craft social-first content that resonates and converts.
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CASE STUDY
When Hyundai set out to highlight their adventure-ready XRT lineup of vehicles, they wanted quality outdoor content that felt real. Not staged. Not stock. So they turned to Popfly to match them with authentic creators and launch a campaign around real travel, receiving over 300 brand-ready assets.
3 of our top 5 ads during our Black Friday season were all sourced from Popfly Creators.”
Kyle Andrus
Marketing Manager, Camp Chef
