Platform

User-Generated Content

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Popfly makes UGC photos and videos effortless.

Real content. Real results

Authentic content from real adventurers captures attention. That’s the power of UGC. It doesn’t look or feel like an ad, so people stop scrolling, lean in, and engage. And in paid media, where attention is everything, that’s a serious advantage.

UGC ads consistently outperform polished brand creatives in click-through rates, watch time, and engagement. Instead of sinking budget into costly high-production shoots, brands can team up with creators who know how to craft social-first content that resonates and converts.

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CASE STUDY

Hyundai Partners with Real Creators to Tell Real Stories

When Hyundai set out to highlight their adventure-ready XRT lineup of vehicles, they wanted quality outdoor content that felt real. Not staged. Not stock. So they turned to Popfly to match them with authentic creators and launch a campaign around real travel, receiving over 300 brand-ready assets.

How it works

Popfly makes UGC easy.

Publish A UGC Campaign

Share your goals, vibe and deliverables—all in one clear, customizable brief. Creators get the clarity they need to create impactful user-generated content, and opt in to your set terms and compensation.

Discover Creative Partners

Tap into our global community of creators sharing content that sparks adventure and drives real results.

Create Your Brand Playbook

Give creators the context they need to tell your brand story. Share your brand guidelines, visual style, tone guidelines and inspiring past work.

Collaborate On Content

Creators upload drafts, you help fine-tune it. Leave time-stamped feedback, suggest edits, and align on final touches—all before hitting publish.

3 of our top 5 ads during our Black Friday season were all sourced from Popfly Creators.”

Kyle Andrus
Marketing Manager, Camp Chef

Unlock High-Performing Content

Schedule your free strategic onboarding call today

Let's Do This!