Pitch Email Examples for Influencer Brand Collaboration (That Actually Get Responses)
Struggling to pitch brands as an influencer or creator? Grab these proven pitch email examples, templates, and influencer outreach tips to land your next brand collaboration.
As an influencer, crafting a pitch email that grabs a brand’s attention is critical to securing paid collaborations and building long-term partnerships. A well-structured influencer pitch email showcases your value, aligns with the brand’s goals, and sparks meaningful conversations. In this guide, we’ll share actionable strategies, proven pitch email examples, and expert tips to help you master influencer outreach and grow your influence through platforms like Popfly.
Why Influencer Pitch Emails Matter
Influencer marketing is booming, with brands allocating larger budgets to collaborate with creators who can authentically connect with their audiences. However, brands receive dozens, if not hundreds, of pitch emails daily. To stand out, your pitch must be professional, concise, and tailored to the brand’s needs. A successful pitch email can lead to sponsorships, product collaborations, and long-term partnerships that elevate your career and revenue. For more general insights on outreach strategies for influencers or creators, check out our guide on Proven Brand Outreach Strategies on the Popfly blog.
In this post, we’ll cover:
- Essential elements of a winning influencer pitch email
- Common outreach mistakes to avoid
- Real-world influencer pitch email examples you can adapt
- Tips for creating a standout influencer media kit
- How platforms like Popfly simplify influencer-brand connections
What to Include in Your Influencer Pitch Email
A compelling influencer pitch email follows a clear structure that balances professionalism with personality. Here’s what to include:
1. Personalized Greeting
Always address the email to a specific person, such as the brand’s influencer marketing manager or partnerships lead. Use tools like LinkedIn or the brand’s website to find the right contact. A generic “To Whom It May Concern” signals a lack of effort.
2. Concise Introduction
Introduce yourself briefly, including your niche (e.g., fitness, beauty, travel) and a snapshot of your audience demographics (e.g., age, location, interests). Keep it short – two sentences max.
3. Why You’re Reaching Out
Clearly state your intent: you’re interested in a brand collaboration. Mention why you’re drawn to their brand, whether it’s their values, products, or recent campaigns.
4. Your Unique Value Proposition
Highlight what makes you a great fit. Include:
- Audience Size and Engagement: Share your follower count and engagement rate across platforms.
- Past Collaborations: Mention successful partnerships with other brands to build credibility. ...This is important!
- Content Style: Describe your unique aesthetic or storytelling approach.
- Metrics: Reference specific results or key performance indicators (KPIs), like increased sales or brand awareness from past influencer campaigns.
5. Clear Call-to-Action (CTA)
End with an actionable next step, such as scheduling a quick call, sending your media kit, or discussing campaign ideas. Make it easy for the brand to respond.
Cate Coiner, founder of an eco-friendly, honeybee skincare brand, Polli Bee Naturals, emphasizes the importance of authenticity in pitches:
“I look for genuine outreach that shows the influencer has actually used or understands our products. A pitch that highlights a personal connection to our mission of sustainable, bee-friendly skincare and demonstrates how their audience aligns with our values instantly stands out.”
Common Influencer Pitch Mistakes to Avoid
Steer clear of these pitfalls to ensure your pitch lands in the “yes” pile:
- Sending Generic Emails: Mass emails scream inauthenticity. Tailor each pitch to the brand’s products, audience, and values.
- Ignoring the Brand’s Audience: Research the brand’s target demographic to ensure your audience aligns with theirs.
- Focusing Only on Yourself: Emphasize mutual benefits—how the collaboration will drive value for the brand.
- Skipping Key Metrics: Always include or link to your influencer media kit with detailed analytics.
- Poor Follow-Up Timing: Wait 5–7 days before sending a polite follow-up email to avoid seeming pushy.
Influencer Pitch Email Examples
These examples are designed to be concise, professional, and engaging. Below are two proven pitch email templates you can customize to fit your voice and niche.
Example 1: Cold Outreach Influencer Pitch Email
Subject: Partnership Opportunity - [Your Name] x [Brand Name]
Hi [Brand Contact’s Name],
I hope this email finds you well! I’m [Your Name], a [niche, e.g., sustainable backpacking gear] content creator with a dedicated audience of [audience size, e.g., 50K] who are passionate about [relevant topic, e.g., eco-conscious living].
I’ve long admired [Brand Name]’s commitment to [specific brand value, e.g., sustainable materials] and recently featured your [product name] in my [content type, e.g., Instagram Reel], which resonated strongly with my audience. I’d love to explore a collaboration to authentically showcase [Brand Name] to my community through engaging content like [content ideas, e.g., tutorials or unboxings].
I’m happy to share my influencer media kit and brainstorm creative campaign ideas. Could we schedule a quick call to discuss potential opportunities?
Best regards,
[Your Full Name]
[Your Social Media Links]
[Link to Media Kit]
Why This Works: This email is personalized, highlights the influencer’s familiarity with the brand, and includes a clear CTA. Mentioning a past feature builds credibility, while the media kit link provides easy access to metrics.
Example 2: Follow-Up Influencer Pitch Email
Subject: Following Up: Collaboration with [Brand Name]
Hi [Brand Contact’s Name],
I’m following up on my previous email about a potential influencer partnership with [Brand Name]. As a [niche] creator with a [describe audience, e.g., 75K Gen Z followers], I believe my audience would love discovering [Brand Name]’s [specific product or value].
I’d be thrilled to share content ideas and key metrics from past campaigns, such as [specific result, e.g., 10% engagement on a similar collaboration]. Are you available for a brief chat next week to explore this further?
Thank you for your time!
Best,
[Your Full Name]
[Your Social Media Links]
Why This Works: The follow-up is polite, reiterates the influencer’s value, and reinforces the CTA without being overly aggressive.
Want to learn how to track your pitch email success? Check out our Popfly blog on Measuring Influencer Campaign ROI.
How to Build a Standout Influencer Media Kit
As an influencer, a media kit is your professional portfolio, and it's what brands use to evaluate your influence. We recommend you include:
- Bio: A short summary of who you are and your niche.
- Audience Demographics: Age, gender, location, and interests.
- Key Metrics: Follower count, engagement rate, and reach across platforms.
- Past Collaborations: Highlight successful partnerships with visuals and results.
- Content Samples: Showcase your best posts or videos.
- Contact Info: Make it easy for brands to reach you.
Host your media kit on a platform like Canva or Linktree for easy sharing. Update it regularly with fresh metrics and collaborations.
Pro Tip: Sign up with Popfly and build a free media kit in one easy, all-in-one platform, and connect with brands instantly. Check out Karlie Place's featured creator media kit on Popfly.
Why Platforms Like Popfly Make Influencer Outreach Easier
Finding the right brands to pitch can be time-consuming. Platforms like Popfly streamline the process by connecting influencers with brands running active campaigns. With Popfly, you can:
- Browse open influencer collaboration opportunities.
- Apply directly to campaigns that match your niche.
- Let brands discover your profile, reducing the need for cold outreach.
By joining Popfly, you can focus on creating content while brands come to you with tailored partnership opportunities. Learn more about maximizing your profile on our blog: How to Optimize Your Popfly Influencer Profile.
Final Thoughts
Crafting a compelling influencer pitch email is the first step toward securing meaningful brand collaborations. Personalize your outreach, highlight your unique value, and always include a professional media kit. Avoid common mistakes like generic emails or missing metrics, and use platforms like Popfly to discover new opportunities and simplify your outreach.
Ready to land your next brand deal? Use these pitch email templates as a starting point, customize them to reflect your voice, and explore Popfly’s open campaigns to connect with brands that align with your audience.
Call-to-Action: Create a free creator profile, discover active influencer campaigns, and start pitching brands today!
FAQ: Pitch Email Examples for Influencer Brand Collaboration
How do I find the right brand contact for my pitch email?
Finding the right brand contact for your pitch email requires research. Start by checking the brand’s website for a “Contact” or “About” page, which often lists marketing or partnerships teams. Use LinkedIn to search for roles like “Influencer Marketing Manager” or “Brand Partnerships Lead” at the company. Tools like Hunter.io or RocketReach can help identify email addresses by domain. Social media platforms, such as Instagram or Twitter, may reveal brand representatives through their posts or bios. Review the brand’s recent campaigns to see who manages influencer collaborations. If unsure, a polite email to a general info@brand.com address requesting the right contact can work. Personalizing your pitch to the correct person increases response rates, as it shows effort and professionalism.
What should I include in my influencer media kit for pitching?
Your influencer media kit is a professional snapshot of your brand. Include a concise bio outlining your niche (e.g., beauty, fitness). Detail audience demographics—age, gender, location, and interests—to show alignment with the brand’s target market. Highlight key metrics like follower count, engagement rate (e.g., 4–6%), and platform reach. Showcase past collaborations with visuals and results, such as a campaign that drove 15% traffic growth.
Add content samples (e.g., top-performing posts or videos) to demonstrate your style. Include clear contact information for easy follow-up. Host your media kit on Canva or Linktree for accessibility, and keep it updated with fresh data. Platforms like Popfly offer built-in media kit tools to streamline this process, making it easier for brands to evaluate your pitch and collaborate effectively.
What makes a good pitch email for influencer brand collaboration?
A good pitch email for influencer brand collaboration is personalized, concise, and value-focused. Start with a specific greeting, addressing the brand’s marketing or partnerships lead. Briefly introduce yourself, highlighting your niche and audience demographics. Explain why you’re reaching out, connecting your content to the brand’s values or products. Emphasize your unique value proposition, such as audience size, engagement rate (e.g., 5%+), or past campaign results (e.g., 20% sales increase). Include a clear call-to-action, like requesting a call or offering your media kit. Avoid generic language and ensure your pitch aligns with the brand’s target audience. As the founder of Polli Bee Naturals notes, showing genuine familiarity with a brand sets your pitch apart. Use platforms like Popfly to find brands that match your niche for tailored outreach.
How long should I wait to follow up on an influencer pitch email?
Wait 5–7 days before following up on an influencer pitch email to avoid seeming pushy while staying top-of-mind. Brands often juggle multiple inquiries, so a polite follow-up reinforces your interest without overwhelming them. In your follow-up, restate your value proposition briefly, referencing your audience (e.g., 50K engaged followers) or a specific campaign idea that aligns with the brand’s goals. Include a call-to-action, like offering to share your media kit or discuss ideas further. Avoid sending multiple follow-ups too quickly; one additional email after another 5–7 days is usually sufficient. If no response comes, consider exploring platforms like Popfly, where brands actively seek influencers, reducing the need for cold outreach. Timing your follow-up strategically can boost your success.
