Advice
August 12, 2025

Now Hiring: Director of Influence Role @ Popfly

Popfly is seeking an adventurous outdoor creator to become the face of our brand—traveling, storytelling, and building community across social media. This full-time role offers top-tier gear, mentorship, and monthly adventure fund to create unforgettable content while inspiring fellow creators and brand marketers.
Written
by: 
Maren Hamilton

Have you ever wondered what it’s like to be an outdoor adventure creator? Bouncing around the world, taking epic trips, and capturing those moments to share on social media? Sounds great, right?

Now, what if we told you we’d cover your salary and even give you extra cash to take in extraordinary experiences? You wouldn’t have to worry about brand deals or expenses—your only focus would be creating amazing content, meeting and collaborating with other creators, and connecting with a growing audience.

Popfly is on the hunt for a Director of Influence. We’re not looking for a traditional social media manager. We're looking for someone rooted in the outdoor creator space, already chasing adventure who knows how to tell a story.

You’ll be our on-the-ground storyteller, creating content that speaks directly to our Popfly audience—brand marketers, social strategists, and adventure creators. You’ll showcase how to create impactful content, explore new places and how to balance it all. If you’ve ever dreamed of working from a beach in Costa Rica, a treehouse in Oregon, or a yurt in Maine, while building something that matters, this is for you. Let’s start your creator economy career.

What You’ll Do

  • Be the central personality and the driving creative force behind Popfly’s social channels.
  • Create high-impact content  that drives engagement, and conversations.
  • Engage with our community —responding to comments and DMs daily plus joining industry conversations.
  • Host brand and creator meetups to build relationships and drive engagement.
  • Speak alongside our founder about how social media management should actually be done.
  • Actively study trends, audience behavior, and the  algorithms to optimize growth.
  • Collaborate with Popfly’s team to align content with our mission and initiatives.

Who You Are

  • A natural creator—you instinctively capture content as part of your everyday. 
  • A student of the game—you see social media as something to master, not just use.
  • A compelling storyteller—you turn moments into content people want to watch.
  • A trend and culture strategist—you live and breathe social so trends become second nature
  • An independent executor—you take ideas and bring them to life, no hand-holding required.
  • A risk-taker—you’re willing to try unconventional ideas to see what works.
  • An engaging and personable friend—you know how to build a community that’s truly connected. 
  • An ambitious idealist—you don’t just want to run a social account, you want to build something bigger.
  • An experienced outdoor adventurer – must have experience working with outdoor or travel companies either on the brand side or creator side 

Roles & Responsibilities

  • Content creation and video editing—you shoot, cut, and deliver top-tier content.
  • Taking epic adventures—throughout the United States and beyond.
  • Growing Popfly’s social—learning firsthand what it takes to build a creator driven business.
  • Publishing content and engaging our audience– connecting with fellow creators, and continuously learning what works.
  • Collaborating across the team– you can work from anywhere but will be expected to join multiple weekly meetings around your adventures.

Benefits & Perks

  • Elite mentorship—Guidance  from globally recognized creative and marketing leaders who have  led strategy for world-renowned brands.
  • Work directly with leadership—collaborate closely with team leads and work directly with our Founder.
  • Top-tier gear & software—access to the best video editing software, high-end camera gear, and a high-caliber Mac to set the standard for content quality.
  • Autonomy with accountability—we’ll have regular check-ins and strategy meetings, but your success is measured by output, impact, and results—not by clocking in. You’ll work with full creative ownership and a fast-paced, high-performance mindset.
  • Flexible health benefits—a customizable health plan that fits your needs, wherever you are in the world.
  • Travel & experience fund—up to $2,500 per month to invest in unforgettable adventures and content opportunities.
Most brands hire someone to “manage” social media. We’re hiring someone to be the face of  it. We’re not just asking you to post content—we’re giving you the freedom, resources, and platform to build a true influential presence in the creator economy.

Apply now for this remote content creator job and redefine what it means to build a career in social media. 

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