Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We Bet on UGC Creators First. We Were Right. But Not Done.

Popfly bet on UGC creators early—and proved it works. Now, we’re building the future of creator-led marketing with affiliates, long-term partnerships, and performance at scale.

Read the Post

How Outdoor Brands Are Building Community: Lessons from Halfdays, Wild Rye, and Transition Bikes

Discover how outdoor brands like Halfdays, Wild Rye, and Transition Bikes build strong communities through inclusivity, advocacy, and authentic engagement.

Read the Post

Outdoor Industry Digital Marketing Insights: How to Win on Social Media in 2026

Our guide for brands offers actionable social media strategies on creators, AI, commerce, and purpose-driven content.

Read the Post

How To Master UGC Campaigns with the Right Tools and Workflow

Learn how to run user-generated content campaigns with Canva, Assembly, Popfly, and ChatGPT. Get practical tips from a social media manager’s real experience.

Read the Post

How to Create a Successful Brand Ambassador Program: A Guide for Lasting Impact

How to create a highly successful brand ambassador program in 2025: Your step-by-step directions to recruiting, managing, tracking, and scaling for authentic UGC & explosive brand growth.

Read the Post

Three Outdoor Brands Looking for UGC Creators Now

Discover outdoor brands hiring UGC creators in 2025. Work with Tread Labs, PAKA, and Cardo Systems by applying through Popfly with your free creator account.

Read the Post

Now Hiring: Director of Influence Role @ Popfly

Popfly is hiring a Director of Influence - an adventurous creator to be the face of our brand. This full-time role offers top-tier gear, mentorship and a monthly adventure fund to create unforgettable content

Read the Post

Top 5 Trail Running Athlete Influencers to Boost Your Outdoor Brand in 2025

Transform your marketing with top 5 trail running influencers like Ryan Montgomery & Rachel Pu in 2025. Join Popfly for authentic, seamless affiliate and UGC campaigns to boost brand sales!

Read the Post

5 Fall Reel Trends You Need to Try Right Now

These 5 trending reels are a must this Fall for capturing the moment

Read the Post

How do you write a successful outreach email to an influencer as a brand? Here’s 5 templates to help you land the collab.

Discover 5 influencer collaboration email templates that actually get replies. Perfect for brand managers and marketers looking to boost campaign engagement.

Read the Post