Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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Case Study

Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount

Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount

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Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount
For Brands

How to Find and Sign Athletes for Brand Deals

This guide walks brands through finding, vetting, signing, and measuring athlete partnerships.

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How to Find and Sign Athletes for Brand Deals
For Brands
Think Piece

Influencer Marketing in Tourism: How to Measure ROI That Proves Visits

We built Popfly to fix the chaos in creator marketing: too much manual work, too little collaboration, and not enough measurable results.

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Influencer Marketing in Tourism: How to Measure ROI That Proves Visits
For Brands
Think Piece

The Influencer Marketing Tools That Actually Work for Outdoor Brands in 2026

This guide filters every recommendation through the lens of what outdoor and adventure brands actually need.

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The Influencer Marketing Tools That Actually Work for Outdoor Brands in 2026
For Creators

What creators are actually saying about Popfly right now

Real feedback from outdoor creators who've used Popfly to find brand deals, manage campaigns, and get paid. Here's what they're saying.

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What creators are actually saying about Popfly right now
For Brands

How to find YouTube creators for gear reviews (the outdoor and adventure brand playbook)

In this playbook you'll find seven proven methods for finding gear reviewers on YouTube, plus a vetting framework built specifically for outdoor brands.

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How to find YouTube influencers for gear reviews
For Creators

A New Way For Creators to Work With Brands: Evergreens, Popfly's Always-On Creator Program

Popfly launches Evergreens, an always-on creator program with tiered earnings, consistent monthly income, and bonus rewards for top performers.

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A New Way For Creators to Work With Brands: Evergreens, Popfly's Always-On Creator Program
For Brands
For Creators

Evergreens: The Always-On Creator Program that Plants a Tree When you Launch

Popfly Evergreens is an always-on creator marketing program for outdoor brands. Every brand that launches plants a real, verified tree through Eco Matcher.

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Evergreens: The Always-On Creator Program that Plants a Tree When you Launch
For Brands

Is Sponsoring a Creator's Trip the Most Underrated Marketing Channel of 2026?

Sponsoring creator trips is having a moment and Popfly just made it easier than ever with our new Adventures feature.

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Think Piece

Notes from Outside Days: Authentic Creator Content Starts with an Experience Worth Sharing

We brought the crew to get inspired, meet with partners and throw a kick ass party. Here's what we took away:

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Notes from Outside Days: Authentic Creator Content Starts with an Experience Worth Sharing
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