Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands
For Creators
News

Why AI Could Never Replace Our Creators

Authenticity is the whole point of adventure content and AI-generated creators are a growing problem in this industry.

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For Brands
For Creators
Think Piece

How and Why Popfly Was Created: A Sit Down With Our Founder Taylor and Aaron Lutze from Second Nature

How and Why Popfly Was Created: A Sit Down With Our Founder Taylor and Aaron Lutze from Second Nature

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How and why Popfly was created: a sit down with our Founder Taylor and Aaron Lutze from Second Nature
Case Study
For Brands

Case Study: How ALPAKA Generated $334k in Affiliate Revenue Without Increasing Ad Spend

How ALPAKA Generated $334k in Affiliate Revenue Without Increasing Ad Spend

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How ALPAKA Generated $334k in Affiliate Revenue
For Brands
For Creators

Inside Outdoor Retailer 2026: brands, creators, and 21.2 million followers

Inside Outdoor Retailer 2026: brands, creators, and 21.2 million followers

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outdoor retailer 2026 wild reach creators

How Brands Work With Athletes on Social Media (Beyond One Sponsored Post)

This guide is for outdoor and adventure brand marketers. It answers the real question: how do you actually work with athletes on social media?

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How Brands Work With Athletes on Social Media
For Brands
Think Piece

How to Find Fishing Creators for Brand Partnerships

This guide gives you a repeatable process to find, vet, choose a model for, and measure fishing creator partnerships.

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How to Find Fishing Influencers for Brand Partnerships
For Brands
Think Piece

How to Find an Outdoor YouTuber for Gear Demos

This guide will help brands find and vet a video production service that can turn your gear into demo content worth watching.

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How to Find a YouTube Video Creation Service for Gear Demos
For Brands
Think Piece

Influencer Marketing Agency vs Platform: Which is Better for Your Brand

This guide compares agencies and platforms honestly on control, cost, and effort.

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Influencer Marketing Agency vs Platform: Which is Better for Your Brand
For Brands
Think Piece

How to Test UGC Ads for Outdoor Products Without Wasting Budget

This guide gives you a testing method built for real gear used in real conditions.

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For Brands
For Creators
Think Piece

How to Find TikTok Creators for Travel Brands

This guide gives you a practical playbook to find, vet, and activate the influencer travel campaigns that actually drive bookings.

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How to Find TikTok Creators for Travel Brands