Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.
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Tourism Marketing Case Study: How Visit Salt Lake Generated 10M+ Impressions With Creator Marketing

Discover how Visit Salt Lake used creator marketing to generate 10M+ impressions and 3M views. A destination marketing case study on authentic travel content an

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Athletes Who Win in Sport and Storytelling, Volume 1: Runners

Attention has shifted from polished, brand-controlled moments to the raw, daily storytelling that happens on social platforms. Brands that don’t are watching th

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Creator Marketing Hot Takes: What’s Broken, Overrated, and What's Actually Working

Creator marketing has never been more powerful…or more misunderstood.

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Adventure Food Creators You Need to Follow in 2026

Food content creators are filling our feeds with crave-worthy visual and making us hungry along the way.

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Top Creators with Pets: Inspiration for Your Brand’s Next UGC or Sponsored Content Campaign

We all stop our social scroll for pets. These creators turn that pause into lasting influence by sharing joy, tips, and authentic stories.

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How to Manage Athlete + Ambassador Programs (Without Losing Your Mind)

This is your playbook for running an athlete + ambassador program in 2025.

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The Top Ski & Snowboard Creators To Follow on Social Media

Follow these ski and snowboard creators to get hyped for the season.

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Are Creator Rates Really Inflated? No, Here’s Why.

Lately, there’s been a lot of chatter about creator rates being “inflated.” Scroll through any marketing forum or LinkedIn thread and you’ll find someone questioning whether creators are charging too much for sponsored content. 

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Maximize Your Black Friday Sales: The Ultimate Creator-Led Playbook for Outdoor, Adventure and Travel Brands

Today’s consumer expectations demand a new playbook. Black Friday 2025 is longer, noisier, and more omnichannel than ever. The adventure brands breaking through are those that understand shoppers don’t stay siloed, they move fluidly from discovery on social to adding to cart. Authentic creator content is the connective tissue through these journeys, blurring lines between entertainment, inspiration, social proof, and sales.

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10 Female Mountain Bike Creators Redefining the Sport in 2025

Discover 10 female MTB creators redefining cycling in 2025 with humor, advocacy, and inclusivity — inspiring more riders to hit the trails.

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