Ski & Snowboard Creators You’ll Want on Your Feed This Season
Ski films built ski culture, their gatherings and community rituals turning athletes into icons. We all know the feeling of a packed theater filled with the collective YEWWWs of an audience stoked for the season.
Social media has broadened the spotlight, lifting up underrepresented skiers and snowboarders as well as grassroots creators so more stories are told. What used to be reserved for big-screen premieres and local Pray for Snow parties now streams wherever you are.
These Popfly ski and snowboard creators are producing segments that mean something: real stoke, teachable technique, and honest stories. Whether you’re a brand looking to collaborate or a fellow rider searching for inspiring content, these creators show they can do it all from high-quality content that can be leveraged for brand campaigns to social media content.
Follow these ski and snowboard creators to get hyped for the season. Snow is already falling on The Rockies. 🤘
1. The Art of Recovery: Austin Becker
Instagram followers: 13K
Brands he’s worked with: Ikon Pass, Majesty Skis America, Oakley, and more.
📸: @theskierguy
Austin Becker is a skier, podcaster, and creative director based in the Rocky Mountains of Colorado. After competing at a high level and beginning skiing at the age of two, his career was halted in 2016 by a severe spinal injury, resulting in multiple fractures in his spine. The subsequent recovery led to a painful battle with addiction, which he decisively overcame in 2018 to rediscover his passion for skiing, filmmaking, and photography.
Today, he travels the world capturing breathtaking landscapes and pursuing endless powder. His ultimate mission is to use his story of resilience and hope to inspire others, proving that anything is possible.
2. On Skis Since Two: Jenna Henry
Instagram followers: 4K
Brands she’s worked with: Mountain Hardwear, Icelandic Skis, Snowbird and more.
📸: @jenryhenna
Jenna Henry is an East Coast native who grew up on a hill in Stowe, Vermont, and who is happiest at the top of a mountain for sunrise. Thanks to her parents’ passion for skiing and their decision to build a life around the mountains, she’s been skiing since she was two years old and competed throughout high school and college. After graduating, she couldn’t wait to head west and put down roots in Utah’s Wasatch Mountains, where she expanded her love of skiing into big-mountain adventures and new creative pursuits.
Whether she’s advocating for mental health in sports, representing brands she believes in, or collaborating on photo and video projects, finding ways to create and connect through the outdoors continues to be a privilege that she will cherish.
3. Professional Amateur: Tyler Haven
Instagram followers: 55K
Brands he’s worked with: Garmin, REI, Teva, and more.
Tyler Haven is a part time content creator and a full time amateur at many different outdoor hobbies. He started creating content while living in a van, and found out that he had a knack for it! You can usually find him out skiing, hiking, fly fishing, or climbing depending on the time of year, or sitting around the house researching a new hobby he wants to try. Tyler’s content is as authentic, genuine, and down-to-earth as the lifestyle he lives.
4. Raw & Rebellious Skiing: Sarah Smyth
Instagram followers: 11.5K
Brands she’s worked with: Raw & Rebellious, VanCraft Rentals, and more.
📸: @sarahrsmyth
Sarah Smyth is a skier, podcaster, creator and founder of the clothing brand Raw & Rebellious. She’s obsessed with all things outdoors, and loves sharing her passions with her community that she’s cultivated over the years. If you need her in the winter months, you’ll probably find her on a mountain, going downhill or uphill on a pair of skis. She hopes to bring laughs, inspiration, and authentic connection to the world wide web through her content.
5. Ski. Create. Inspire.: Jess Cohen
Instagram followers: 8.5K
Brands she’s worked with: GoPro, Ikon Pass, K2 Skis, and more.
📸: @jess.cohenn
Jess Cohen is a full-time content creator and big mountain skier competing on the IFSA Qualifier Tour. Skiing has shaped her life and she gets to spend her days chasing powder, creating content, and traveling in a truck camper with her partner and dog.
She is a storyteller who tells the real story behind mountain life from competition days to van parking lot edits and working with outdoor brands that share that same love for adventure and the outdoors. For her, content creation is a way to blend skiing, creativity, and community, and hopefully inspire more people (especially women) to get outside and push their own boundaries.
6. Family on the Slopes: Ro Marshall
Instagram followers: 72K
Brands she’s worked with: Insta 360, Woom, Oru Kayak, and more.
Ro Masshall is a British mom of two proving that skiing with kids isn’t the end of progress it’s just a different kind of adventure, more wholesome than she ever imagined. She’s built a confidence in skiing she’s never had before. Through women’s ski clinics and embracing every turn, she’s riding better than she ever has.
Every bit of effort, from bundling kids into snow gear to missing laps to breastfeed and mastering an evolving slopeside nap routine, is about more than just skiing. It’s about building a family love for a sport that’s so much more than a hobby; it’s a way of life.
She shares her journey to remind women that they can grow, evolve, and still chase their own summits even with tiny humans in tow. And when she’s not chasing progression, she’s watching her heart walk around in tiny snow boots, eating snow, and realizing that this right here is everything she ever dreamed of.
7. Where He Feels Alive: Jake Leach
Instagram followers: 5.6K
Brands he’s worked with: Stio, TREW gear, 10 Barrel Brewing, and more.
Jake Leach spends every chance he gets in the mountains, especially when there’s fresh snow waiting in the backcountry. Snowboarding is his way to feel alive and connect with the outdoors. He’s all about chasing new lines, big adventures, and good times with friends along the way. For him, it’s all about soaking it in, embracing the moment, and enjoying the ride.
8. Finding Sendy: Cass Peterinelli
Instagram followers: 14.5K
Brands she’s worked with: Mammut, Insta360, Bern Helmets, and more.
Cass Peterinelli, better known online as SendyMcSendersonn, calls Salt Lake City, UT home, though she’s lived in plenty of places along the way. Snowboarding found her at the height of the pandemic, and it completely changed her life. The sport helped her discover who she is leading to a career in the industry, lifelong friendships, and a passion she loves sharing with others. It’s been the hardest thing she’s ever learned, but also one of the most rewarding, teaching her to trust herself in ways nothing else has.
What started as a small account to track her progress has grown into a community of riders who come for the stoke and stay for the messy, hilarious moments in between. Through Sendy, Cass hopes to keep spreading that same stoke and show that snowboarding is for anyone who loves it no matter how you send it.
9. Snow to Sand: Brittany Bruhn
Instagram followers: 3.3K
Brands she’s worked with: Optic Nerve Eyewear, Wildhorn Outfitters, Savage Jerky Co., and more.
📸: @bruhbrit
Brittany Bruhn splits her time between the snowy mountains of Vail, Colorado, in the winter and the sunny beaches of Baja, Mexico, in the summer. She’s passionate about adventure and finds balance between snowboarding and surfing. Her dog is her constant companion and a huge part of her life. Inspired by the street dogs of Baja, Brit started a dog rescue to give them a second chance at life. Whether she’s carving through fresh powder or catching waves, Brit is happiest living with purpose and doing what she loves.
10. The Outdoor Girly Girl: Brynn Weigelt
Instagram followers: 12K
Brands she’s worked with: Turo, the Nomadik, Decathlon, and more.
Brynn Weigelt is not your typical outdoor adventure content creator and that’s exactly the point. An outdoorsy girly girl, professional photographer and videographer, and tourism-trained storyteller with a degree in Tourism Management majoring in Adventure. She blends creativity with courage in everything she does.
Her content is where wild freedom meets real, relatable storytelling think hiking rugged trails, solo backpacking across new countries, absolutely shredding the gnar on every powder day, and yes, always rocking a cute outfit along the way. She loves sharing her favorite tips, tricks, and lessons learned from her adventures to show other women that they belong in the outdoors no matter what.
11. Created to Create: Kenna Mills
Instagram followers: 9K
Brands she’s worked with: Tread Labs, Bern Helmets, Kiehl’s, and more.
Kenna Mills is a travel content creator with a deep love for the outdoors and an even deeper love for snowboarding. She’s all about sharing the real side of the ride from the highs and lows of vanlife to snowboarding fails and everything in between. Last season, she lived out of her van so she could hit the slopes every day and fully embrace the ski bum life. Now, she’s gearing up to hit the road again, chasing fresh snow, exploring new places, and seeing where the adventure takes her next.
12. The Instructors Line: Emma Hutton
Instagram followers: 2.8K
Emma is a snowboard instructor and coach who has spent the past decade chasing winter around the globe. She splits her time between the snowy mountains of Australia and the powder-filled slopes of Niseko, Japan. Her content captures the highs and lows of life as a snowboard instructor constantly pushing her skills, refining her riding, and inspiring others to do the same. When she’s not coaching, you’ll find her lapping the park or skinning up to a backcountry peak in search of fresh lines.
How to use this list (for you):
According to the National Ski Areas Association, 10.6 million U.S. residents skied or snowboarded in the 2023/24 season, the third-highest participation on record. This means the audience for ski-related content is both large and highly active. Partnering with snowsports content creators is one of the most direct ways to connect with this community.
For brands looking to collaborate:
- Define your goals: Are you looking to showcase lifestyle, technical skill, or community-driven content?
- Choose the right creators: Consider their content style, audience size, engagement, and authenticity.
For creators looking to get noticed:
- Research your craft: Study what ski and snowboard creators are doing and focus on storytelling, and the experiences they share.
- Be authentic: Identify gaps or unique angles where you can bring your own voice.
Popfly makes it easy for brands to connect with ski and snowboard creators. Hit us up and we’ll line up the right partners for your next campaign.
