10 Female Mountain Bike Creators Redefining the Sport in 2025
These ten women are proving that mountain biking isn’t just about speed or skill, it’s about creating a more inclusive, joyful, and welcoming community. Because the goal is always, more butts on bikes, right?
Written by: Rachel Engen
For decades, mountain biking has been portrayed as a high-adrenaline, agro, male-dominated sport. But in 2025, a new generation of women creators are rewriting the script. They’re making the trails feel more approachable, celebrating vulnerability alongside victories, and building communities where everyone belongs.
From comedy to advocacy, coaching to content creation, these ten women are changing the way the world sees mountain biking, and inviting more people to hop on a bike and join the ride.
Why Female MTB Creators Matter for Brands
With creator-driven commerce projected to hit $186.6 billion in 2025 (Statista, 2025), brand aren’t just relying on athletes now to display their logos, they are relying on creators to share the stoke and relate to the everyday recreational riders. Shaping mountain biking into a more inclusive community that new riders can actually envision themselves in.
These voices make mountain biking accessible and exciting for audiences who might have once felt shut out, or too intimidated to give it a go.
For brands, partnering with these women means connecting to values that resonate deeply: inclusion, creativity, and community. Popfly makes it simple to collaborate with creators like these to build authentic campaigns that have meaningful impact.
The Women Redefining MTB Culture
1. Champion of Body Inclusivity: Marley Blonsky
Marley is breaking barriers in cycling as co-founder of All Bodies on Bikes, a nonprofit dedicated to size inclusivity. Her content mixes gear talk, advocacy, and pure stoke, proving the trail is for EVERY BODY.
For Brands: Align with size inclusivity, and community.
For Inspiration: Marley shows us adventure isn’t about fitting in, it’s about making space for everyone.
2. Humor + Heart: Jess Hana
Jess has brought a special level of playfulness into the space. Her comedy skits and relatable reels make the sport feel fun, not intimidating. By laughing at herself and celebrating the relatable moments, she creates a space where anyone can imagine themselves on a bike. Which is exactly what we need more of
For Brands: High-reach, shareable video content that is guaranteed to make you smile.
For Inspiration: Jess reminds us not to take things and biking so seriously all the time, laugh a little!
3. Community & Trail Builder: Kacy Guajardo
Kacy keeps it real and inviting on the trails, sharing both the wins and the “still figuring it out” moments. Her content is packed with helpful tips, trail building, and encouragement, making mountain biking feel less intimidating and more inviting. She’s proof that you don’t need to be a professional athlete, or "hardcore" to belong in this community. You just need to show up, advocate for your local trails, pick up a shovel, get your butt on your bike, and get out there! You can find her on group rides, or with a shovel in hand!
For Brands: Perfect for campaigns centered on learning, trail stewardship, entry-level gear, or riders finding their trail legs.
For Inspiration: Kacy reminds us that every rider’s journey matters: progress, not perfection.
4. Coaching + Confidence Building: Joanna Yates
Joanna is a leader in more ways than one. From hosting group rides to education for coaches to advocating for her local trails, she’s making mountain biking a more encouraging place for women to show up. She’s as passionate about building up women, trails, and her community as she is about shredding.
For Brands: Ideal for campaigns searching for an expert voice and / or women empowerment.
For Inspiration: Joanna shows that building your confidence can be done with encouraging communities and a lot of dedicated practice.
5. Athlete & Artist: Brooklyn Bell
Brooklyn brings unapologetic energy to the MTB scene. Her feed is full of bold lines, her beautiful art, and personality - making her a standout voice for women who want to see themselves represented in a multi-faceted way.
For Brands: Perfect for creative, high-energy campaigns.
For Inspiration: Brooklyn reminds us that women riders can take up space, and have many talents.
6. Relatable Ripper: Kayla Malone
Kayla is quickly becoming a must-follow voice in MTB. Her creative edits and authentic progression stories resonate with new riders, especially Gen Z, who see themselves in her journey.
For Brands: Perfect for reaching newer to the sport audiences with relatable content.
For Inspiration: Kayla reminds us that confidence grows one ride at a time.
7. Community Builder & Outdoor Educator: Annijke Wade
For Annijke, cycling is more than sport, it’s a space of advocacy, representation, and belonging. What began as a way to explore the outdoors has grown into a platform that highlights accessibility and community, especially for those historically underrepresented in outdoor spaces. Through lived experience and storytelling, she uses her voice and visibility to welcome others into the cycling world.
For Brands: A meaningful partner for initiatives centered on inclusion, accessibility, and authentic representation.
For Inspiration: Annijke shows that outdoor spaces are for everyone, and that seeing yourself reflected in these spaces is powerful fuel for change.
8. Gear Educator & Advocate: Kristen Bonkoski
Through her Femme Cyclist platform, Kristen is building one of the strongest online communities for women in cycling. From in-depth gear reviews to candid advice, her content empowers women to feel knowledgeable and confident about bikes.
For Brands: Great for technical gear partnerships and product education.
For Inspiration: Kristen proves that knowledge is power, and that every rider deserves access to it.
9. Trail Stoke + Humor: Ellie Crabb
Ellie brings joy and humor to every ride. Her content is equal parts stoke, skill, and silliness, creating a feed that feels like riding with a good friend. She shows the lighter side of MTB while still showcasing impressive trail chops.
For Brands: A strong fit for campaigns targeting inviting new women into the industry, because Ellie is - for the girls.
For Inspiration: Ellie proves mountain biking doesn’t have to be serious to be meaningful.
10. Mother + MTB Shredder: Danica Fife
Danica documents her MTB progression with honesty, humor, and heart. Her content resonates with riders who are still finding their footing after parenthood, showing the real process of learning to balance motherhood and your own endeavors, and celebrating the small wins.
For Brands: Great for parents, and athletes.
For Inspiration: Danica makes space for riders to embrace the messy, beautiful process of growth in the sport through life changes.
How These Women Are Changing MTB Culture
These ten creators are proving that mountain biking isn’t just for the fastest or the gnarliest, it’s for everyone. By leading with humor, inclusivity, advocacy, and community, they’re building a culture where more people feel welcome to ride, inviting the next generation of riders into the cycling world.
For brands, partnering with these women means aligning with a future of mountain biking that’s more diverse, more creative, and more connected.
How to Hire MTB Creators for Campaigns
According to the Outdoor Industry Association (2025), participation in mountain biking continues to rise, with women and younger riders fueling much of the growth. Popfly makes it easy for outdoor brands to connect with creators like these, streamlining collaboration and helping campaigns resonate authentically.
Partner with MTB creators on Popfly today.
