Sustainability focused influencers are leading the charge in promoting eco-conscious living through authentic storytelling that celebrates travel, nature, and conservation. These creators inspire millions by blending adventure with environmental purpose, showing how content can drive real-world change. I’m Jared Geda, a travel content creator and storyteller passionate about freediving, hiking, adventure photography, and environmental activism.
These sustainability focused influencers—Erwan Heussaff, Renzo Maano, Cha Ocampo, Ocean Ramsey, and Titouan Bernicot—inspire me to create with intention, blending adventure with a commitment to protecting our planet. Their stories demonstrate the power of content creation to spark environmental action, encouraging creators and brands alike to prioritize sustainability in every post.
A little more about me if you’re interested: Since 2013, I’ve been capturing the raw beauty of the outdoors, starting with a smartphone and evolving to a GoPro and a Sony A7C mirrorless camera. My journey began with documenting family moments and took a leap in 2019 when I discovered freediving in Batangas, inspired by travel documentaries on YouTube. Through countless hours of shooting, learning from online tutorials, and attending photography workshops, I’ve honed my craft in landscape, wildlife, and portrait photography, turning my passion into a career.
Who Are the Top Sustainability Focused Influencers in 2025?
Sustainability focused influencers combine storytelling with advocacy, inspiring eco-conscious choices. Here are five creators leading the charge:
- Erwan Heussaff: Blends Filipino food and environmental storytelling, from mangrove planting to reforestation.
- Renzo Maano: Champions sustainable tourism, profiling eco-resorts and climate innovators.
- Cha Ocampo: Promotes zero-waste living, tree-planting, and holistic wellness.
- Ocean Ramsey: Advocates for shark conservation through free-diving and legislative efforts.
- Titouan Bernicot: Restores coral reefs through Coral Gardeners in French Polynesia.
These influencers use platforms like Instagram and TikTok to educate and inspire people of all ages.
Erwan Heussaff: Culinary Conservation with Cultural Pride
Erwan Heussaff, a multi-awarded Filipino content creator, turns his love for food into a platform for sustainability. With over 1 million Instagram followers, he’s planted mangroves and supported reforestation in Quezon’s Sierra Madre with Haribon Foundation and Manulife PH. His content, blending travel, culture, and conservation, inspired my own freediving journey in 2019. Erwan’s quote, “Every dish tells a story, and every story can protect our planet,” resonates deeply.
Erwan has collaborated with eco-conscious brands like National Geographic and local Philippine tourism boards to promote sustainable travel and conservation. His authentic storytelling makes him a sought-after creator for brands aiming to align with environmental values. Erwan’s presence on Popfly allows him to connect with outdoor and travel brands seeking impactful UGC, amplifying campaigns that resonate with eco-focused audiences.
Renzo Maano: Sustainable Tourism Advocate
Renzo Maano, with 16k+ Instagram followers, asks, “Can tourism be sustainable?” His content merges travel with climate journaling, spotlighting eco-resorts near Manila and green innovators. A 2023 study found that sustainable tourism could reduce carbon emissions by 20% when travelers choose eco-friendly accommodations Sustainable Travel International. Renzo’s actionable tips, like choosing low-impact destinations, make sustainability accessible.
Renzo has worked with eco-resorts and sustainable travel brands like Agoda and local Philippine eco-tourism initiatives to showcase low-impact destinations. His focus on mindful travel makes him an ideal partner for brands looking to highlight sustainable tourism through authentic UGC. His content inspires brands to prioritize eco-friendly practices, driving engagement with conscious travelers.
Cha Ocampo: Holistic Sustainability Champion
Cha Ocampo, an ocean advocate, calls sustainability “a lifestyle, not a trend.” Her Instagram content covers zero-waste essentials, tree-planting initiatives, and women’s health, offering a holistic approach. She shares, “Small choices—like reusable straws or supporting local farmers—build a better future.”
Cha has partnered with eco-friendly lifestyle brands like Lush Cosmetics and local Philippine sustainable markets to promote zero-waste products and practices. Her relatable, actionable content makes her a go-to creator for brands seeking to connect with eco-conscious consumers. Her holistic approach inspires brands to craft campaigns that blend sustainability with wellness, appealing to a broad audience.
Ocean Ramsey: Shark Conservation Trailblazer
Ocean Ramsey, with nearly 3 million followers, free-dives with sharks to promote their conservation. She supported Hawaii’s shark-protection bill HB 553, which bans intentional killing of sharks in state waters. Her Netflix feature, “Shark Whisperer,” highlights how gentle interactions build awareness. “Sharks are vital to ocean ecosystems, yet 100 million are killed yearly,” she notes Marine Conservation Institute.
Ocean has collaborated with marine conservation brands like PADI and 4ocean to raise awareness about ocean health. Her high-impact content, blending adventure and advocacy, makes her a powerful partner for brands aiming to support marine conservation. Her work inspires travel and outdoor brands to create UGC campaigns that drive legislative and cultural change.
Titouan Bernicot: Coral Reef Restoration Pioneer
Titouan Bernicot founded Coral Gardeners, restoring coral reefs in French Polynesia’s Tuamotu Archipelago. His Instagram showcases their work, which has planted over 30,000 corals since 2017. A post on X noted that reefs, covering just 0.2% of oceans, support 25% of marine life, yet over half are lost to climate change Coral Gardeners.
Titouan has worked with eco-tourism brands like Tahiti Tourisme and environmental organizations to promote coral restoration. His visually stunning content appeals to brands seeking to highlight conservation efforts through UGC. His mission inspires travel brands to partner with creators who prioritize tangible environmental impact.
Why Follow Sustainability Focused Influencers?
Following influencers like Erwan Heussaff, Renzo Maano, Cha Ocampo, Ocean Ramsey, and Titouan Bernicot has reshaped how I approach content creation, reminding me that every post can carry purpose. These creators go beyond aesthetics, crafting content that inspires action, raises awareness, and promotes sustainable living in ways that feel authentic and approachable. For example, Erwan’s mangrove planting highlights community-driven conservation, while Cha’s zero-waste tips make eco-living practical for everyone. Their work aligns with a growing demand: a 2025 Edelman report found that 73% of Gen Z prefers brands with eco-focused content.
This resonates with me as a creator who’s seen how impactful UGC can be when it’s rooted in responsibility. You can emulate their approach, partnering with outdoor and natural product brands to create content that drives change. “Sustainability isn’t perfection—it’s intention,” Cha Ocampo says, and that mindset fuels my passion for creating meaningful UGC.
Why Brands Should Partner with Sustainability Focused Influencers
For business owners with eco-friendly brands, partnering with sustainability focused influencers like Erwan Heussaff, Renzo Maano, Cha Ocampo, Ocean Ramsey, and Titouan Bernicot offers unmatched benefits. These creators connect with engaged audiences who prioritize sustainability, driving authentic engagement that aligns with your brand’s values. A 2024 NielsenIQ study found that 78% of consumers are more likely to trust brands endorsed by influencers with shared environmental goals.
Their content, from Erwan’s reforestation campaigns to Ocean’s shark conservation advocacy, builds trust and credibility, turning followers into loyal customers. Collaborating with these influencers allows brands to tap into niche markets, amplify eco-conscious messages, and create UGC that resonates deeply, boosting both impact and sales.
Are you a business owner interested in environmentally-conscious UGC?
How to Collaborate with Sustainability Influencers on Popfly
Ready to work with sustainability focused influencers? Here’s how Popfly makes it seamless:
- Sign Up for Free: Create a creator profile on Popfly to showcase your eco-conscious content.
- Connect with Brands: Browse opportunities from outdoor and natural product brands seeking sustainable UGC.
- Manage Campaigns: Use Popfly’s workflow tools to pitch, create, and track campaigns effortlessly.
- Amplify Impact: Partner with brands to create content that inspires eco-friendly choices.
A 2024 study by Hootsuite showed that UGC drives 28% higher engagement than branded content. Popfly’s platform empowers creators to follow in these influencers’ footsteps.
Conclusion
Following sustainability focused influencers like Erwan Heussaff, Renzo Maano, Cha Ocampo, Ocean Ramsey, and Titouan Bernicot has transformed my perspective on content creation, showing me that every post can be a catalyst for change. From Erwan’s reforestation efforts to Ocean’s shark conservation advocacy, their work proves that creators can inspire action while celebrating nature and adventure. As someone who’s spent years crafting UGC for outdoor brands, I’m inspired by their ability to blend passion with purpose, driving tangible impact like planting trees or protecting marine life.
Amazon conducted a 2025 study and found that 80% of consumers in the USA are more likely to engage with brands that prioritize sustainability. We’re passionate about empowering creators to partner with brands and create impactful UGC that resonates with eco-conscious audiences. Sign up for a free demo on the UGC marketplace today, and start crafting content that not only inspires but drives sustainability and positive change across the globe!
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