Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

Proven Brand Outreach Strategies for Influencers & UGC Creators

Learn how to reach out to brands effectively with our guide for influencers and creators. Discover proven brand pitch strategies, messaging tips, workflow examples, and how to price your UGC work to land paid partnerships.

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Navigating the UGC Landscape: How Popfly Empowers Brands and Creators

In the ever-evolving digital landscape, UGC companies like Popfly play a crucial role in enabling brands to connect with their audience on a deeper level. By streamlining the UGC creation process and fostering mutually beneficial partnerships between brands and creators, Popfly empowers brands to harness the power of authentic content, driving engagement, building brand credibility, and ultimately achieving business success.

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Meet The Creators: Jared Geda

Jared, an outdoor photographer and content creator, turned his passion for freediving, hiking, and adventure photography into a creative career. Starting with a smartphone in 2013, he progressed to using a GoPro and later a Sony A7C mirrorless camera, diving deep into landscape, nature, and portrait photography. Through YouTube tutorials, workshops, and creator communities, he transformed his skills into paid opportunities. His key advice? Just start. Shoot as much as possible, refine your niche, and connect with fellow creators. If you’re into outdoor content creation, now is the time to capture your journey!‍

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Meet The Creators: Adam Rubin

Creator Adam Rubin reflects on his transformative journey to Alaska with his dog, Odin, after leaving a high-paced career in professional sports and esports management with the Detroit Pistons. Seeking a life of adventure and deeper connection with nature, he moved to Alaska, where he embraced the challenges and beauty of the wilderness, including surviving in extreme cold and navigating the vast landscapes. Their experience of blending professional work with outdoor exploration has led him to appreciate the simplicity of nature and the importance of spontaneity, flexibility, and authenticity. Along the way, he has learned to share their story in a genuine, raw manner, discovering the profound connection between the land, adventures, and the memories created.

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Meet The Popfly Team: Siena Juhlin

Meet Siena, a 23-year-old living in a van and the Social Media Coordinator for Popfly. With $5,000, she converted her van and embarked on a solo journey across the U.S. fueled by spontaneity and risk-taking. Starting as a self-taught photographer, she faced rejection but persisted, building a portfolio that caught the attention of small businesses. Taking a leap, Siena reached out to Popfly, securing a role she admired. Her story showcases the transformative power of embracing uncertainty and taking risks, whether climbing mountains or pursuing unconventional career paths.

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Meet Our Creators: Katie & Kody Murphy

Meet the Dinkwads—Katie, Kody, and their dog Murphy—a Boise-based content-creating trio sharing outdoor adventures and travel tips as a double income, no kids, with a dog family. Originally from Michigan, they relocated to Idaho for work, unexpectedly falling in love with the state's outdoor lifestyle and turning their camping, hiking, and road-tripping experiences into authentic content. Through their partnership with Popfly and upgraded gear, they aim to inspire others to explore the outdoors, showing that you don’t need to be an expert to start your next adventure.

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June Reel Ideas to Elevate Your Outdoor Content

Unlock trending June reel ideas for standout adventure & travel content. Get creative UGC tips to boost engagement, attract brands & make your summer reels shine.

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How to Become a UGC Creator With a Full-time Job

Learn how to become a UGC creator while working a 9-5. This guide covers business setup, time management, finding brands, and building your unique creative voice.

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How to Be a Storyteller, Not an Ad: A Guide for Outdoor UGC Creators

In a world flooded with ads, outdoor UGC creators can stand out by focusing on storytelling instead of sales pitches. The key is to highlight the adventure, not just the gear—sharing real, emotional experiences that resonate with audiences. Authenticity beats perfection, so showcasing both the highs and lows of outdoor exploration builds trust and engagement. Rather than pushing products, invite participation by sparking conversations and sharing relatable moments. By making gear a part of the journey rather than the focus, creators can inspire their community while naturally integrating brand partnerships in a meaningful way.

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Female Climber Influencers You Should Be Following

Female climber influencers are rewriting the rules. Meet 6 women whose authentic stories, big heart energy & love for the climb will inspire your next adventure.

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Popfly is the content platform purpose-built for adventure creators and brands. Spend less time managing and more time creating with Popfly.

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