Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands

How to find YouTube creators for gear reviews (the outdoor and adventure brand playbook)

In this playbook you'll find seven proven methods for finding gear reviewers on YouTube, plus a vetting framework built specifically for outdoor brands.

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How to find YouTube influencers for gear reviews
For Creators

A New Way For Creators to Work With Brands: Evergreens, Popfly's Always-On Creator Program

Popfly launches Evergreens, an always-on creator program with tiered earnings, consistent monthly income, and bonus rewards for top performers.

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A New Way For Creators to Work With Brands: Evergreens, Popfly's Always-On Creator Program
For Brands
For Creators

Evergreens: The Always-On Creator Program that Plants a Tree When you Launch

Popfly Evergreens is an always-on creator marketing program for outdoor brands. Every brand that launches plants a real, verified tree through Eco Matcher.

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Evergreens: The Always-On Creator Program that Plants a Tree When you Launch
For Brands

Is Sponsoring a Creator's Trip the Most Underrated Marketing Channel of 2026?

Sponsoring creator trips is having a moment and Popfly just made it easier than ever with our new Adventures feature.

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Think Piece

Notes from Outside Days: Authentic Creator Content Starts with an Experience Worth Sharing

We brought the crew to get inspired, meet with partners and throw a kick ass party. Here's what we took away:

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Notes from Outside Days: Authentic Creator Content Starts with an Experience Worth Sharing
Case Study

Case Study: How Camp Chef Won Black Friday with Creator-led UGC

Through Popfly's network of verified adventure creators, Camp Chef tapped into people who already live the brand.

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For Brands

The Missing Piece in Most Tourism Marketing Strategies

Paid media still works. But if you’re not building a creator program alongside it, you’re leaving your most powerful marketing asset on the table.

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The Missing Piece in Most Tourism Marketing Strategies
For Brands
Think Piece

Why Outdoor Creators Outperform: The 2026 Guide for Global Brand Marketers

This guide breaks down why outdoor creators outperform, how global brands are already winning with them, and how to build a program that actually performs.

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Why Outdoor Creators Outperform: The 2026 Guide for Global Brand Marketers

Athletes Who Win in Sport and Storytelling, Volume 9: Mountaineers

Meet the mountaineers turning every climb into must-watch content. See the creator-athletes building communities, driving engagement, and moving brands.

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Athletes Who Win in Sport and Storytelling, Volume 8: Hunters

Meet the hunters building trust, community, and culture online. See why outdoor brands are partnering with creator-athletes who move the needle with Popfly.

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