Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.
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Meet The Creators: Adam Rubin

Creator Adam Rubin reflects on his transformative journey to Alaska with his dog, Odin, after leaving a high-paced career in professional sports and esports management with the Detroit Pistons. Seeking a life of adventure and deeper connection with nature, he moved to Alaska, where he embraced the challenges and beauty of the wilderness, including surviving in extreme cold and navigating the vast landscapes. Their experience of blending professional work with outdoor exploration has led him to appreciate the simplicity of nature and the importance of spontaneity, flexibility, and authenticity. Along the way, he has learned to share their story in a genuine, raw manner, discovering the profound connection between the land, adventures, and the memories created.

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Meet The Popfly Team: Siena Juhlin

Meet Siena, a 23-year-old living in a van and the Social Media Coordinator for Popfly. With $5,000, she converted her van and embarked on a solo journey across the U.S. fueled by spontaneity and risk-taking. Starting as a self-taught photographer, she faced rejection but persisted, building a portfolio that caught the attention of small businesses. Taking a leap, Siena reached out to Popfly, securing a role she admired. Her story showcases the transformative power of embracing uncertainty and taking risks, whether climbing mountains or pursuing unconventional career paths.

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Meet Our Creators: Katie & Kody Murphy

Meet the Dinkwads—Katie, Kody, and their dog Murphy—a Boise-based content-creating trio sharing outdoor adventures and travel tips as a double income, no kids, with a dog family. Originally from Michigan, they relocated to Idaho for work, unexpectedly falling in love with the state's outdoor lifestyle and turning their camping, hiking, and road-tripping experiences into authentic content. Through their partnership with Popfly and upgraded gear, they aim to inspire others to explore the outdoors, showing that you don’t need to be an expert to start your next adventure.

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June Reel Ideas to Elevate Your Outdoor Content

Unlock trending June reel ideas for standout adventure & travel content. Get creative UGC tips to boost engagement, attract brands & make your summer reels shine.

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How to Become a UGC Creator With a Full-time Job

Learn how to become a UGC creator while working a 9-5. This guide covers business setup, time management, finding brands, and building your unique creative voice.

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How to Be a Storyteller, Not an Ad: A Guide for Outdoor UGC Creators

In a world flooded with ads, outdoor UGC creators can stand out by focusing on storytelling instead of sales pitches. The key is to highlight the adventure, not just the gear—sharing real, emotional experiences that resonate with audiences. Authenticity beats perfection, so showcasing both the highs and lows of outdoor exploration builds trust and engagement. Rather than pushing products, invite participation by sparking conversations and sharing relatable moments. By making gear a part of the journey rather than the focus, creators can inspire their community while naturally integrating brand partnerships in a meaningful way.

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Female Climber Influencers You Should Be Following

Meet 6 women whose authentic stories, big heart energy & love for the climb will inspire your next adventure.

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How Much Should UGC Creators Charge for a Reel or Image Set?

Wondering how much to charge for a UGC reel? Our guide helps creators price reels & images, covering deliverables, usage & contracts aiming for fair pay.

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Creator Spotlight: Monae Hendrickson

Monae Hendrickson (@more.monaee) is a fearless traveler and storyteller who thrives on spontaneity and deep cultural immersion. From scaling waterfalls in East Java to trekking active volcanoes with blue magma, her adventures defy the ordinary. With a love for slow travel, she has wandered from the Sahara’s vastness to Vietnam’s misty peaks, embracing the unknown and forging connections across the globe. Next on her bucket list? Hiking through the Albanian mountains into Montenegro. Her advice for aspiring creators: Find your own adventure—don’t chase trends, chase authenticity. Follow her for raw, immersive travel experiences! 🌍⛰✨

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Creator Spotlight: Nicole Justice Teodosio

Nicole Justice Teodosio (@nicole_justt) is an adventure-driven content creator who turned her love for storytelling into a way to preserve memories. After road-tripping across the U.S. to move to the Pacific Northwest, she fell in love with capturing nature’s beauty through photography. Inspired by family, music, and the ocean, she documents her experiences to freeze fleeting moments in time. Next on her bucket list? Portugal, Hawaii, Canada, and Alaska. Her advice for aspiring creators: Just start—jump in, embrace failure, and keep going. Follow her for stunning outdoor adventures and travel inspiration! 🌿📸✨

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