Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.
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The 2026 Social Playbook: 5 Outdoor Brands Winning with Community & Content

Steal the 2026 social marketing playbook from 5 top outdoor brands like The North Face. Learn how they partner with creators to build loyal communities.

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Creator Spotlight: Brennen Lee

Explore travel creator Brennen Lee (@bybrennen) and his shift from car photography to cinematic outdoor storytelling. Discover his unforgettable vanlife adventures, travel tips, and advice on building a content creation career that inspires outdoor brands and creators alike.

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August TikTok Trends & Instagram Reel Ideas for Outdoor Content in 2025

Discover August 2025 top TikTok trends and Instagram reel ideas for outdoors and travel creators. Get viral UGC tips to boost engagement and grow now!

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Surf Influencers & Creators Redefining the Lineup in 2025

Discover the top surf influencers and creators redefining wave culture. Find authentic storytellers for brand collaborations or your daily dose of inspiration.

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July Social Media Trends: Grow UGC Audience & Attract Brands

Unlock July social media trends for UGC creators in 2025. Attract brands and grow an audience that sticks with our authentic IG & TikTok strategies.

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How to Launch an Affiliate Program That Actually Works in 2025

Learn how to launch a successful affiliate program in 2025. A step-by-step guide to recruiting creators, tracking performance, and scaling revenue with authentic, data-driven strategies.

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Influencer Marketing Budget Guide for Outdoor, Travel & Adventure Brands in 2026

Your expert guide to budgeting for influencer campaigns and pricing in 2026

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Pitch Email Examples for Influencer Brand Collaboration (That Actually Get Responses)

Discover proven pitch email examples for influencer brand collaboration, templates, and tips to land partnerships.

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From the Founder: Popfly's First IRL Creator Event Proves the Power of Community

Popfly’s first-ever IRL creator event brought together 100+ creators and brands in Salt Lake City for a night of real connections, swag, tacos, and unforgettable community moments. Hosted at AriBike HQ—with giveaways, gratitude, and stories that started face to face.

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Why Collaborating With Other Outdoors Creators is Rad

Collaborating with other outdoor content creators in nature sparks creativity, leading to new ideas, skills, and unique perspectives. Teamwork allows creators to combine their strengths, resulting in more dynamic content that tells a better story. Beyond content creation, collaboration creates connections and builds a supportive community of like-minded individuals. This article provides tips for planning successful outdoor collaborations

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