Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.
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Creator Spotlight: Sarah and Oliver

Sarah and Oliver (@theplaneandlight) are adventure-driven content creators who have explored over 50 countries, with their most unforgettable journey being a 2.5-month climbing trip through the Balkans to Greece. Their passion for spontaneous travel and the outdoors fuels their content, inspiring others to explore, train, and leave places better than they found them. From Oliver’s 100-mile races to Sarah’s fluency in Korean, they bring a unique perspective to storytelling. Their next goal? A year of travel with no set plan. Their advice for aspiring creators: Be authentic—your unique journey is your greatest asset. Follow them for epic travel inspiration! 🌍⛰✨

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Creator Spotlight: Francesca Solloway

Francesca Solloway (@salty.peaks.collective) is an outdoor explorer and content creator passionate about diving, hiking, and storytelling. What began as a fashion brand evolved into a platform for documenting adventures in nature, from swimming with tiger sharks in Western Australia to chasing waterfalls and multi-day hikes. Inspired by nature and those chasing their dreams, she shares her journeys through photography, writing, and poetry. Next on her list? More hikes in Australia and a future trip to New Zealand. Her advice: Find what works for you and build from there. Follow for breathtaking outdoor inspiration! 🌊🏔✨

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Creator Spotlight: Justin Bishop

Justin Bishop (@Justinbishop.world) is a content creator and adventurer who thrives on capturing the world’s beauty. From working in the Seychelles with YouTubers Sam & Colby to exploring different cultures, his journey began at USC, where he merged business, tech, and creativity. Driven by human connection and the pursuit of adventure, he inspires others to follow their passions. Next up? Antarctica! His advice for creators: Start, find what works, and have fun! 🌍🎥✨

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Creator Spotlight: Emily Richards

Emily Richards (@adventurefamdam) is a full-time traveler and content creator who found community and creativity on the road. From exploring British Columbia to Baja and Mainland Mexico with her daughter, she embraces slow travel and the outdoors. Inspired by motherhood, nature, and fellow creators, she turned content creation into her full-time career. Next on her bucket list? Tofino this summer! Her advice for aspiring creators: Do it for yourself first, your audience second, and money last. Follow for family travel and van life inspiration! 🚐🌎✨

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CeCe Noyen - Your West Coast & Beyond Content Creator

CeCe is a content creator based in San Diego, originally from Washington State, who has built a thriving career in content creation, marketing, and branding. After years of juggling multiple jobs and a challenging college experience, she moved to California in 2019, where she embraced entrepreneurship and started a marketing agency. Despite facing setbacks, including being dropped by a major UGC agency, CeCe pivoted towards her true passion—adventure and travel content. This shift led her to a rewarding collaboration with PopFly, a platform dedicated to adventure content creation. Today, CeCe works with brands aligned with her love for adventure and storytelling, confident that her journey has only just begun.

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Best UGC Platform For Creators & Outdoor Brands

Searching for the best UGC platform for creators in the outdoor and travel industries? Learn why Popfly is the choice for managing creator collaborations & campaigns.

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Breaking Into Outdoor UGC

UGC (User-Generated Content) is all about creating authentic, real-life visuals that outdoor brands use for social media, websites, and ads!

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Five Brands Looking for UGC Creators on Popfly

Find brands looking for UGC creators on our 2025 guide! Gravity Grabber, Knack Bags & more are seeking adventure-loving content creators for collaborations.

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Creator Spotlight: Cherish Thomas

Cherish Thomas is a former professional equestrian turned content creator who chose the path of adventure over familiarity. Inspired by the desire to connect and live fully, she now shares moments from her life on the road with her sidekick Zen dog, capturing the beauty of places like Vancouver Island and dreaming of Greece. Her advice? Find your personal brand, stay patient, and let your community grow naturally. 🌍🐕🎥

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