Outdoor Creator Marketing Resources for Brands & Creators

Why EVERY Type of Backcountry Traveler Should Take Avalanche Education

Why More Non-Outdoorsy Brands Are Partnering with Outdoors Creators

Non-outdoor brands are increasingly partnering with outdoor creators to capitalize on the demand for authentic, adventure-driven content.

UGC vs. Influencer Marketing in 2025: Insider Guide for Brands & Creators

Understand the difference between UGC vs. Influencer Marketing. Get expert tips on leveraging content for authenticity or influencers for reach & sales.

Top 5 Travel Video Creators: Inspiration for UGC & Talent for Brands in 2025

Looking for the best travel video creators in 2025? Follow our top 5 UGC picks for meaningful stories, digital nomad tips & natural inspiration.

Travel Content Creator’s Guide to Impactful Storytelling

A travel content creator shares a personal journey, offering a guide for fellow UGC creators on how to craft impactful stories that matter and drive change.

Proven Brand Outreach Strategies for Influencers & UGC Creators

Learn how to reach out to brands effectively with our guide for influencers and creators

Navigating the UGC Landscape: How Popfly Empowers Brands and Creators

In the ever-evolving digital landscape, UGC companies like Popfly play a crucial role in enabling brands to connect with their audience on a deeper level. By streamlining the UGC creation process and fostering mutually beneficial partnerships between brands and creators, Popfly empowers brands to harness the power of authentic content, driving engagement, building brand credibility, and ultimately achieving business success.

Meet The Creators: Jared Geda

Jared, an outdoor photographer and content creator, turned his passion for freediving, hiking, and adventure photography into a creative career. Starting with a smartphone in 2013, he progressed to using a GoPro and later a Sony A7C mirrorless camera, diving deep into landscape, nature, and portrait photography. Through YouTube tutorials, workshops, and creator communities, he transformed his skills into paid opportunities. His key advice? Just start. Shoot as much as possible, refine your niche, and connect with fellow creators. If you’re into outdoor content creation, now is the time to capture your journey!‍

Meet The Creators: Adam Rubin

Creator Adam Rubin reflects on his transformative journey to Alaska with his dog, Odin, after leaving a high-paced career in professional sports and esports management with the Detroit Pistons. Seeking a life of adventure and deeper connection with nature, he moved to Alaska, where he embraced the challenges and beauty of the wilderness, including surviving in extreme cold and navigating the vast landscapes. Their experience of blending professional work with outdoor exploration has led him to appreciate the simplicity of nature and the importance of spontaneity, flexibility, and authenticity. Along the way, he has learned to share their story in a genuine, raw manner, discovering the profound connection between the land, adventures, and the memories created.

Meet The Popfly Team: Siena Juhlin

Meet Siena, a 23-year-old living in a van and the Social Media Coordinator for Popfly. With $5,000, she converted her van and embarked on a solo journey across the U.S. fueled by spontaneity and risk-taking. Starting as a self-taught photographer, she faced rejection but persisted, building a portfolio that caught the attention of small businesses. Taking a leap, Siena reached out to Popfly, securing a role she admired. Her story showcases the transformative power of embracing uncertainty and taking risks, whether climbing mountains or pursuing unconventional career paths.