Advice
June 21, 2025

Creator Spotlight: Sarah and Oliver

Sarah and Oliver (@theplaneandlight) are adventure-driven content creators who have explored over 50 countries, with their most unforgettable journey being a 2.5-month climbing trip through the Balkans to Greece. Their passion for spontaneous travel and the outdoors fuels their content, inspiring others to explore, train, and leave places better than they found them. From Oliver’s 100-mile races to Sarah’s fluency in Korean, they bring a unique perspective to storytelling. Their next goal? A year of travel with no set plan. Their advice for aspiring creators: Be authentic—your unique journey is your greatest asset. Follow them for epic travel inspiration! 🌍⛰✨
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Sarah and Oliver @theplaneandlight

What has been your most unforgettable trip?

There is so much as we have collectively been to over 50 countries… BUT we would have to say our Climbing trip to the balkans all the way down to Greece!

It took us 2.5 months - lots of sore hands, bruised legs, and meeting of lifelong friends!

What is your go to road trip song?

STEP OUT - Jose Gonzalez!!!!

One piece of travel advice is…

No plan is the best plan - leave room for spontaneity, you never know who or what might lead you to another path!

What made you want to share your experiences through content creation?

We have been pretty busy traveling the world before we started content creation - our family and friends ALWAYS asked where we were 😆, so we decided to start a blog - and two years later we started creating content.

What inspires you on a daily basis?

Definitely the outdoors. The outdoors motivates us to workout, train, be better, and leave a place better than we found it!

Explain your content creation journey in a paragraph or two:

We started with just documenting and blogging our travels for our friends and family and in 2023 when were we were in Washington state we decided to concentrate a bit with showcasing our favorite coffee, shops, hikes, and a favorite places to go while we were in the PNW.

Fast forward to 2024 we really started getting paid for the content we have created from numerous brands. It’s really cool to work for a brand you truly love, appreciate, and use!! We have been loving this journey and hope to continue to grow in the creator space.

What's next on your bucket list?

Taking a year off and traveling with no plan and no direction.

What is something most people don't know about you?

Oliver - Oliver’s longest run he has done is 55 miles, he just signed up to run a 100 miler in Colorado this year!

Sarah - I’m fluent in Korean! I also have officially traveled to 51 countries!

If you could only visit one place for the rest of your life, where would it be and why?

Oh man this is such a hard question: we would have to say South Korea. Good food, good people, you can get the mountains and the sea.

What is one piece of advice for those hoping to start monetizing their content creation?

Let your story shine through. Be authentically you and you have a unique story that you can share.

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