Request your personalized demo
See how Popfly helps fast-growing brands break through economic uncertainty, streamline collaboration, and turn vision into reality.
Thank you! Someone from our team will be in touch soon and we're very excited to meet you.

If you're a Creator, you can Create a Free Profile right now
Oops! Something went wrong while submitting the form.
For all other inquiries, including investor relations, careers, & press: Contact Us

Creator Spotlight: Francesca Solloway

Updated:
October 7, 2025
Angler sports Bass Pro Shop in creator campaign on Popfly outdoor UGC platform.

Name and Instagram Handle:

Francesca Solloway @salty.peaks.collective

What has been your most unforgettable trip?

Western Australia last winter was incredibly mind blowing. The Ningaloo Reef meets red desert. Healthy coral, turtles, whale swims, tiger shark swims. You name it it’s got it

What is your go to road trip song?

Ooo I’ve been loving Highway Queen by Mount Joy as a road song

One piece of travel advice is…

No matter what, all ways follow your gut instincts

What made you want to share your experiences through content creation?

Inspiring others to see new things that exist beyond their comfort zones, boundaries and limits

What inspires you on a daily basis?

People pursuing their goals and nature of course. Nature rocks

Explain your content creation journey in a paragraph or two:

My page began life as a fashion brand. I created a line of tees and bags with hand drawn dot works of creatures I had been diving with locally. I found my self, as the solo creator making marketing videos and loving it! However in order to keep making those videos it pushed me to explore new places and hobbies and quickly I realized my page was becoming more focused on day trips of find waterfalls and hikes. Once I made the switch to drop the brand Trash Totes and begin a new venture on sharing diving and hiking (plus some other outdoor hobbies) everything changed. I began working with the outdoors retail space and began documenting those adventures through photography, writing and poetry. Since then I’ve never looked back, it’s been so much fun to start creating authentically to my little niches

What's next on your bucket list?

Some more multi days hikes within Australia and taking on some new hiking locations maybe in New Zealand one day

What is something most people don't know about you?

I’m scared of heights but I love climbing !

If you could only visit one place for the rest of your life, where would it be and why?

Australia. The whole landscape here is vast and varied. You have tropical rainforests, temperate rainforests, kelp reefs, coral reefs, deserts, mountains, snow, beaches, unique wildlife. It has everything you could ever hope to need and more

What is one piece of advice for those hoping to start monetizing their content creation?

Find what works for you, and build from there. I began writing and for me sharing that has helped grow a small following that is steadily growing day by day.

Subscribe to our Newsletter

Real strategies, standout brands, and must-know tools shaping the creator economy

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

From chaos
to collaboration

Schedule your free strategic onboarding call today

Let's Do This!