Creator Spotlight: Brennen Lee

Name and Instagram Handle:

Brennen Lee @bybrennen

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What has been your most unforgettable trip?

I spent 2 weeks road-tripping in a van through Norway, and it was an absolutely unforgettable experience. The landscapes were just as grand as they look online and I got to live my vanlife dreams for the first time. I also had the chance to summit Galdhøpiggen, the highest point in Norway, and hike Reinebringen in the Lofoten Islands. Every part of this trip had a postcard-worthy view.

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What is your go to road trip song?

Strangers by Mt Joy. This song captures a life-changing roadtrip I did with 2 strangers one summer where we travelled through 5 National Parks embracing our fears.

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One piece of travel advice is...

Travel in a way that makes you see the world for what it is. Seek out meaningful experiences and interact with the culture of the place you're in.

What made you want to share your experiences through content creation?

I’ve always had a dream of traveling the world and expanding my perspective along the way. While I’m still on that journey, content creation allows me to document the process and hopefully inspire others to chase what sets their soul on fire—whether that’s travel or something entirely different.

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What inspires you on a daily basis?

The fear of not living life to the fullest pushes me to go out each day and chase what I’m truly after. I fully believe you’re the only one who can put in the work to get you to where you want to be.

Explain your content creation journey in a paragraph or two:

My content creation journey began in 2020, when I started a car account to share my love for all things automotive. Back then, I was chasing trends, experimenting, and slowly building a following. That phase gave me my first real taste of what content creation could be—especially as I started working with a few brands and realized the potential to turn it into a career.  Eventually, I got into car photography, but it wasn’t until I went abroad in 2023 that everything shifted. I picked up my first professional camera—a Sony A7III—and began documenting my travels and life with more intention. That’s when I transitioned into the outdoor, travel, and lifestyle space I create for now. Since then, I’ve been fully immersed in learning how to improve my storytelling. I'm especially drawn to cinematic, documentary-style storytelling. My goal now is to keep growing, refining my voice, and turn this into a full-time career.

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What's next on your bucket list?

If I could go anywhere right now, it would be Antarctica. It’s the last continent I need to visit to complete all seven, and the idea of exploring such a remote, untouched part of the world is something I’ve been dreaming about for a while.

What is something most people don't know about you?

When I was little, my parents used to pull me and my sister out of school for 2–3 weeks at a time to join my dad on his business trips. Those early experiences gave me my first glimpse into the vast diversity of people, places, and cultures around the world. Looking back, I think that’s what planted the seed for my curiosity and drive to explore today.

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If you could only visit one place for the rest of your life, where would it be and why?

I think I’d choose Japan. It has something for every pillar of my life—ocean and mountains for adventure, incredible car culture, vibrant cities full of energy, and some of my favourite food in the world.

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What is one piece of advice for those hoping to start monetising their content creation?

Consistency is everything. Keep showing up and putting out quality work, even if you’re not seeing results right away. Don’t be afraid to reach out to brands and connect with other creators—some of the best opportunities come from simply putting yourself out there.

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