Case Studies

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How Backcountry turned 1,573 creators into advocates for their gear

Backcountry wanted their gear in front of shoppers through creators who actually live the outdoor life, and they wanted a creator program that could scale.

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How Backcountry turned 1,573 creators into advocates for their gear

Case Study: How ALPAKA Generated $334k in Affiliate Revenue Without Increasing Ad Spend

How ALPAKA Generated $334k in Affiliate Revenue Without Increasing Ad Spend

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How ALPAKA Generated $334k in Affiliate Revenue

Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount

Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount

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Case Study: How Title Nine Scaled a 300+ Woman Ambassador Program Without Adding Headcount

How Camp Chef Won Black Friday with Creator-led UGC

Through Popfly's network of verified adventure creators, Camp Chef tapped into people who already live the brand.

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Why Outdoor Creators Outperform: The 2026 Guide for Global Brand Marketers

This guide breaks down why outdoor creators outperform, how global brands are already winning with them, and how to build a program that actually performs.

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Why Outdoor Creators Outperform: The 2026 Guide for Global Brand Marketers

How Haute Haus Scaled Airbnb Content Creation with UGC (and Saved 10+ Hours per Month)

See how Haute Haus used UGC to streamline creator sourcing, save 10+ hours/month, and build a scalable Airbnb content marketing system.

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Tourism Marketing Case Study: How Visit Salt Lake Generated 10M+ Impressions With Creator Marketing

Discover how Visit Salt Lake used creator marketing to generate 10M+ impressions and 3M views. A destination marketing case study on authentic travel content an

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How Carhartt Built a Scalable Creator Content Library With Popfly

Carhartt partnered with Popfly to turn creator content into a scalable, licensed content library powering social and marketing channels.

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