How Backcountry turned 1,573 creators into advocates for their gear

Backcountry wanted their gear in front of shoppers through creators who actually live the outdoor life, and they wanted a creator program that could scale.

Today, 1,573 creators have added Backcountry products to their Popfly Storefronts, with 8,180 total pins between them. Creator content for the brand has earned 24.6M impressions and 494K engagements. Here's how they got there.

Their results

• 24.6M impressions from creator content
• 494K engagements across creator posts
• 1,573 creators have added Backcountry products to their Popfly Storefronts
• 8,180 total pins, with many creators pinning multiple products

Those pins span the whole catalog, from tents, packs, and water filters to boots, watches, and Backcountry's own apparel, all picked by creators who actually use the gear.

Angie Burnett, who oversees affiliate and influencer marketing at Backcountry, put it simply:

"Popfly connects us with creators who actually live and breathe adventure. We're not sorting through irrelevant profiles, we're finding the right people fast."

What changed when Backcountry moved to Popfly

Before Popfly, Backcountry was already running TikTok programs, affiliate, inbound outreach, and gifting, but across a lot of different tools. And finding creators who actually live the outdoor life meant hours of sorting through profiles that didn't fit.

Now it all runs in one place.

A network built for outdoor and adventure brands. Backcountry taps into Popfly's network of 20,000+ adventure creators, people whose content is already about the trail, the mountain, and the outdoors.

One dashboard for the whole program. From Popfly, Backcountry can:

• Launch campaigns and partner with creators
• Manage affiliate links and codes
• Automate gifting
• Manage creator contracts and payments
• See the full creator funnel, end to end

Storefronts that keep working. Creators on Popfly pin products to their own Storefronts, so Backcountry's gear stays in front of their audiences long after a single post.

Run your creator program like Backcountry

Popfly gives outdoor, adventure, and active lifestyle brands one place to find creators who fit, gift products, manage affiliates and payments, and measure what works. Hit up our team to see how it would work for your brand.

Featured creators

This case study features content from 49 Popfly creators. Find them on Popfly:

Aaron Lutze, Abbie Regis, Alexandra Grant, Alicia Kang, Amanda Bloomquist, Ashley Grant, Bailey Moen, Brandon Foster, Brennen Lee, Carly Koemptgen, Chance Jackson, Crystal Goode, Danner Pickering, David Diaz, Emily West, Erik Duijsens, Greg Robinson, Hannah Scheer, Hayley Gaertner, Jacob Bender, Jake Leach, Jordan Drew, Justin Andreas, Justin Jiang, Kainan Braun, Katherine Moffat, Keli Myracle, Kelsey Walla, Kenna Mills, KJ Miller, Kole Harris, Leeza Malachevsky, Liv Squyres, Logan Bertelson, Mariah Cannon, Micah Giberson, Mikayla Kobilarcsik, Natasha Lubansky, Obi Soash, Roan Regnier, Ryan Nott, Sadie Wilde, Sasha Gladkova, Shira, Sophia Payson, Stephanie Saldivar, Tanya Triber, Taylor Hutcheson, and Zach Marcotte.