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Ways you can work with the community

UGC Campaigns

Commission authentic content from creators who actually use gear like yours. Real use by real advocates.

Affiliate Programs

Build a performance-driven affiliate network with creators who convert because they actually believe in the product.

Influencer Marketing

Drive awareness through sponsored content that looks and feels like the organic content your audience is already following.

Ambassador & Athlete Programs

Popfly helps you create long-term creator and athlete partnerships that champion your brand.

Adventures

Get your brand on real creator adventures. Creators on Popfly pitch their trips through the platform and ask for what they need to make them happen: gear, funding, or both.

Storefronts

Every athlete, pro and creator you work with creates a storefront continuously generating sales for your brand.

alongside giftings, seeding, and more.

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From first search to checkout.

Find it.

Pick a category like running or climbing. See what creators recommend, what's trending, and what people rate highest. Read the reviews, watch the videos, and compare prices.

Explore Curated Gear
Save it.

Build wishlists for the next trip, the next season, or the holidays. Share a list and your creator codes go with it. Friends and family can claim, reserve, and check off items.

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Buy it for less.

Follow a creator to unlock every discount code they have, across every brand they work with.

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