Popfly Shop is live today, just in time for the holidays. It's where shoppers browse gear guides from the creators, athletes, and experts they trust. 

Shop launches with 250+ curated collections and gear guides from 100 founding creators. That includes athletes like Ana Eyssimont and Annijke Wade, creators like @thruhikers, and GearJunkie founder Stephen Regenold, founder of GearJunkie. Shoppers can browse hundreds of  thousands of products from brands like Backcountry, The North Face, and Osprey.

“Outdoor commerce has never been about, ‘What do I want to buy?’ It’s always been, ‘What do I want to do, where do I want to go, who inspires me, and what do I need to get there?’ Popfly Shop is the first app built to answer all of those questions by connecting shoppers with advice from people who’ve put the gear to the test.” - Taylor Hoekstra, Founder and CEO of Popfly.

Why Popfly Shop is a new sales channel for your brand

With the rise of AI, trusted recommendations from real people matter more than ever, for shoppers and for the brands they buy from. Yet most creator content still sends shoppers to a bio link or a story that disappears in a day. Popfly Shop gives those recommendations a permanent home and ties them directly to sales.

Here's what that looks like for your products:

• Shoppers find your gear through experts. Every guide is built around gear that's been tested in the field, from the down jacket a creator wears around town to the pack they trust on a thru-hike.
• Creator reviews give your products credibility. Shoppers see ratings and photos from the creators who've used the gear, then compare prices across retailers before they buy.
• Codes turn into sales. Following a creator unlocks every discount code they have, across every brand they work with long after the post goes up.
• Wishlists drive gifting. Shoppers save favorites to a wishlist and share it with the people who shop for them. 
• Recommendations get tracked. Creators earn commission on the sales they drive, which gives them every reason to keep featuring the brands that perform.

What's happening on Popfly Shop this holiday season

Shop opens right as the biggest shopping season of the year starts, with promotions built to bring shoppers in:

• 15 days of giveaways. Each day features a creator's guide, and shoppers enter by tapping the heart on anything they like.
• Black Friday deals. Shop features the best outdoor deals from the creators and brands shoppers trust.
• Small Business Saturday and Giving Tuesday. The app spotlights Tahoe Mountain Sports on Small Business Saturday. On Giving Tuesday, Popfly donates all of its revenue from the day to Protect Our Winters.

How to make the most of it

Strategically seed gear creators will actually use

Creators build their guides around what they already know and love. Instead of sending PR to as many creators as possible, intentionally match a few pieces to creators whose trips call for them. Gear that goes on a real trip earns a spot in their collections and guides, and keeps driving brand revenue long after the social post.

Give creators codes that last

When shoppers follow a creator on Popfly Shop, that creator's codes are saved and ready at checkout. Your code keeps working long after the post goes up, so skip the short expiration date, keep the offer simple, and give each creator their own code so you can see who's driving sales.

Give holiday buyers a creator’s kit, not a catalog

Gift buying runs on recommendations. Someone shopping for a sister who skis wants to know what a skier would actually pick. Brief your holiday creator content toward gift guides and wishlists so it keeps working through December.

Our team can help you get set up and started for free.

Get your brand on Popfly Shop