Most gear advice online comes from someone who has never carried the pack. The honest review is buried in a video, the link lives in a bio, and the discount code disappears when the story does.

Popfly Shop puts all of it in one place. It's  where creators, athletes, and experts share the gear they actually use, organized into collections and gear guides you can shop. It opened with 250+ of them from 100 founding members.

Here's what you can do in it, shown through creator guides, collections, and articles we keep coming back to.

Read gear guides

A gear guide is a creator's take on a trip or a routine, with the gear built into the story. Read it like a post, then shop it like a list.

2026 gift guide from Renee Miller and Tim Beissinger

Renee and Tim are long-distance hikers who share life on trail with more than 4 million followers as @thruhikers. They wrote the book on it, literally: Thruhikers: A Guide to Life on the Trail. Their gift guide comes from thousands of miles of figuring out what's worth carrying.

Top gift picks from the founder of GearJunkie from Stephen Regenold

Stephen founded GearJunkie and has spent decades testing outdoor gear for a living. When someone who has seen that much gear narrows it down to a gift list, it's worth a look.

Coffee first, camp dinner later from Cam Becnel

Cam is a Colorado overlander who rarely starts a camp day without a proper brew. His guide covers the kitchen side of camp, from the morning coffee setup to the dinner that comes once the truck is parked.

Run and hike gift guide from Gabrielle Nelson

Gab spent four years living in a van before settling in Bend, Oregon, and she runs and hikes in every season. If someone on your list logs their miles on foot, start here.

Browse collections

Collections group the gear a creator relies on for one kind of trip or one kind of day. No write-up, just the kit.

Expedition film kit from Ronnie Forslund

Ronnie films month-long, high-altitude mountaineering projects. This is what he carries when the shoot is on a mountain and there's no running back to the car for a spare battery.

Trail running gear from Whitney Dancaster

Whitney is a pro ultrarunner based in Chattanooga, Tennessee. Her collection is the gear she trusts for long days on trail.

Mountain biking favorites from Annijke Wade

Annijke is an adaptive athlete who rides trails on an adaptive mountain bike and puts in gravel miles in between. These are the picks that earned a spot on her rides.

See how the gear held up

Every product shows ratings and photos from the creators who have used it, so you can see how a jacket looks after a wet week on the trail. When the same item is sold in more than one place, compare prices across retailers before you buy.

Keep the codes you would otherwise lose

Instead of digging back through stories for last month's discount code, follow the creator once. Every code they have is saved to your account, across every brand they work with, and it's still there at checkout weeks later.

Build a wishlist people can actually shop

Save gear to a wishlist for a birthday, the holidays, or a big trip, then share it. Friends and family can buy from the list without doubling up on the same headlamp.

Stuck on what to add? Two collections built for exactly this:

Gift ideas for your outdoorsy-est friend from Berklee Ryann

Berklee spends every spare hour in the Colorado mountains, so her list leans toward gear that will actually get used.

Winter essentials, pet edition from Meesh

Meesh is a photographer exploring the Southwest with her dogs, Apollo and Moon. Her winter collection is for the four-legged member of the trip.

For creators: build your own

If people already ask what's in your pack, Popfly Shop gives that answer a permanent home. Pin the gear you use into collections, write guides around your trips, and earn commission when someone buys through you. Your codes stay saved for every follower long after the post scrolls away.

Start your collection on Popfly Shop

For brands: a new sales channel for free

Every collection above is a shopper meeting gear through someone they already trust. Your products can be added to collections and guides now. This season, you can also feature your Black Friday offers in the app or sponsor a day of the shopper giveaways.

Get your brand on Popfly Shop

Start browsing

The best gear recommendations have always come from people who have put the gear to work. Now they're all in one app.

Open Popfly Shop