Athletes Who Win in Sport and Storytelling, Volume 8: Hunters
.png)
Hunters aren't just hunting in the woods. They're documenting the hunting life, building the community, and earning the kind of trust and connection to nature that no ad can buy.
According to the U.S. Fish and Wildlife Service, in 2022 there were 14.4 million hunters and 39.9 million anglers aged 16 and older across the country. These pursuits feed families and communities, connect people to nature, and create lifelong memories. But participation in hunting and fishing has been steadily declining.
The athletes and creators in this space already figured it out, and they're the ones moving the needle to bring participation back. That's exactly who outdoor brands need to be working with. Popfly connects you with those creators, so your campaign actually fits the feed.
Performance alone doesn’t drive culture anymore
Being elite is still impressive but it’s no longer enough to earn attention.
The athletes who matter today are the ones who can:
- Do the thing at a high level
- Explain it in a way that resonates
- Show it in a way that stops the scroll
- Build trust through consistency and transparency
Popfly is spotlighting the athletes who can do both
To help brands adapt to this new era, we’re curating a series spotlighting athletes who can both perform at the highest level and create content that actually resonates, starting with hunters
These are the athletes who:
- Have proven expertise in their sport
- Create content that actually connects
- Influence buying decisions through trust, not hype
- Represent the future of creator‑driven sports marketing
1. Tim Moore
2. Hannah Stark
3. Allie D'Andrea
4. Paige Bauer
5. Ryan Wilde
6. Gregg Kimbell
7. Ali Juten
8. Andrew Flair
9. Justin Rackley
10. Maggie Carsello
11. Elizabeth Evans
12. Benny Schuman
13. Hannah Barron
14. Rain Stewart Williams
15. Bobbi Lynn
16. Reid Morris
17. Mallory Potter
18. The Pursuit Pair
19. Savannah Mae
20. Joey Visser
21. Carter Schutzman
22. Tori Lee Hulslander
23. Jack Hughes
24. Adrian Junior
25. Paige Pearce
26. Shane Simpson
27. Randy Birdsong
28. Billy Campbell
29. Katelyn
30. Corey Jacobsen
What winning looks like in the creator‑athlete era
The future of sports marketing belongs to athletes who bring both sides of the equation: performance that earns respect and storytelling that earns attention. Brands that embrace this shift will build deeper loyalty and more durable growth than those still relying on old playbooks.
Every corner of the outdoor world is filled with athletes who do the thing and share it too, hunters included. This series is all about spotlighting them. For brands ready to activate creators who actually move people, this is your sign to gear up and head out with us.
Check out the first seven volumes:
Volume 5: Cyclist & Mountainbikers
