Popfly Adventures is a feature within the Popfly platform that flips the traditional influencer model. Instead of brands posting a brief and waiting for creators to apply, creators pitch their real, planned trips directly through Popfly and request what they need to make them happen — gear, funding, or both. Brands then browse active adventures and choose which ones to sponsor.

In a standard campaign, the brand defines the creative direction and creators execute to spec. With Adventures, the trip is already real — the creator is going regardless. Brands are sponsoring authentic experiences already in motion, which produces content that's genuinely unscripted. The brand gets embedded into a real adventure rather than a staged one.

Hundreds of adventures are posted on the platform at any given time, spanning activities like kayaking, overlanding, thru-hiking, snow sports, climbing, and travel. Examples include trips like kayaking the Oregon coast, overlanding in Colorado, and thru-hiking the Appalachian Trail. Brands can filter by activity type, geography, creator audience size, and content format.

Brands browse live creator pitches on the Popfly platform. Each pitch includes the creator's planned trip, their content deliverables, their audience profile, and what they're requesting (gear, cash, or both). Brands select the adventures that align with their goals, approve the terms, and Popfly handles the rest — contracts, content rights, delivery, and payment.

Yes. Creators can request gear, funding, or a combination of both. For brands with product inventory, gear sponsorships are often a cost-efficient way to get product into the hands of active creators in real-use scenarios.

Deliverables are specified in each creator's adventure pitch and agreed upon before sponsorship. Typical outputs include vertical short-form video, horizontal product video, and branded photography. Content style and format are driven by what makes sense for the trip — not a studio script.

Popfly tracks campaign metrics including content performance, reach, engagement, and (where applicable) affiliate conversions. All assets and usage rights are managed through the platform, so brands can deploy content across paid ads, organic social, email, and ecommerce without chasing down licensing.

Create a free profile at app.popfly.com, then submit your adventure pitch through the platform. Your pitch should include your planned trip details, what you'll create (content type and quantity), your target dates, and what you're requesting from brands — gear, funding, or both.