Popfly Local

Uniting brands with outdoor and adventure creators to grow local retail.

Local Creator Content at Scale

Popfly makes it easy for retailers to collect authentic photos and videos from creators in their area and track performance.

We equip you with everything you need to run and scale creator programs that win in your community with local storytelling that builds trust and drives engagement.

Schedule Onboarding Call

Nice clean invoicing system for brands and creators on Popfly labs.

How It Works

Step 1: Create a campaign for your store, share what products you want featured and what content you need

Step 2: Approve local creators and choose who you want to work with

Step 3: Review and approve content on Popfly before you use it

Meet with the Team

Why Creator Content Works for Retailers

Today’s shoppers don’t trust polished brand ads the way they used to. They want to see real people using products in real life before they buy.

Creator content gives you exactly that. Instead of studio photos or stock images, you get photos and videos from real customers and local creators showing how your products are actually worn, used, and styled. This makes your brand feel more local, more human, and more trustworthy.

Retailers who use creator content see higher engagement because it feels authentic and relatable, not staged. Shoppers stop scrolling, pay attention longer, and are more likely to click, save, or visit your store.

Get Started For Free