Creator Marketing Built for Outdoor, Adventure, and Travel Brands

Stop renting attention.
Start owning real creator relationships with Popfly.

Most platforms were built for fashion & beauty. Popfly is designed specifically to connect brands with outdoor, adventure and travel creators.

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Trusted by world-class adventure brands

15,000+ outdoor creators on Popfly

For creators who
‍actually use the gear.

Work with leading outdoor brands. Get paid. Build long-term partnerships.

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Community + Infrastructure

Popfly is Community.

The adventure world was built on community. Popfly was built to fuel it.

Community

The industry's most aligned creators, built to grow with your brand.

Every creator on Popfly was chosen for fit, not follower count. They hike, ski, travel, paddle, climb, and run. They're already talking about gear and experiences like yours authentically.

Get Access

Popfly gave us access to the right creators — people who actually live and breathe the outdoors. Our first program drove 4x the ROI of anything we'd run on other platforms, and the relationships have been compounding ever since.

Angie B
Director, Affiliate Marketing at Backcountry

Creators for
every advanture
SKI + ALPINE

First tracks on Mammoth's backcountry — full kit breakdown

ROCK CLIMBING

Yosemite big wall — gear that went the distance

trail running

100-mile Leadville recap — what I wore, what I loved

adventure travel

Patagonia packing list — the only 40L you need

Get Started Today
Ways brands work with the community

UGC Campaigns

Commission authentic content from creators who actually use gear like yours. No scripts. No stiff deliverables. Real use by real advocates.

Affiliate Programs

Build a performance-driven affiliate network with creators who convert because they actually believe in the product.

Influencer Marketing

Drive awareness through sponsored content that looks and feels like the organic content your audience is already following.

Product Gifting

Seed product at scale. Let creators discover your brand the right way — by actually using it in the field.

Ambassador & Athlete Programs

Popfly helps you create long-term creator and athlete partnerships that champion your brand.

Storefronts

Imagine a world where every athlete, pro and creator you work with has a storefront continuously generating sales for your brand.

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Community + Infrastructure

Popfly is Infrastructure.

Industry-leading infrastructure for creator-driven commerce, purpose-built for adventure.

Creator Network
Discover & Search
Affiliate Management
Creator Storefronts
Product Gifting
Social Listening
Performance & ROI
Content Library + Licensing
Campaign Management
Creator Payments
Direct Messaging
Content Amplification
AI Insights
Real Human Support
Evergreens

Industry-leading infrastructure for creator-driven commerce, purpose-built for adventure.

Get Started

Add "relationships that compound" section

Discover
Tap into the largest community of adventure creators on the planet. Explore Popfly curated, vetted talent or search across socials using advanced filters to find the perfect fit. Launch campaigns and let ideal creators come to you.
Sunset backdrop for outdoor gear affiliate photoshoot.
Creator profiles displayed on outdoor brand marketing platform: Popfly.
Activate
Engage creators as true collaborators, working across UGC campaigns, sponsored content partnerships, affiliate programs, or ambassador teams. Popfly streamlines every step so you can focus on authentic storytelling that drives results.
Creator grid on Popfly platform.
Measure
Capture the metrics that matter—all in one dashboard. Monitor performance, prove ROI, and optimize your creator program with confidence. Prove your impact. Improve your results.
Alpaka gear boosts sales through creator marketing on Popfly.
Centralize
Your entire creator network. One place. Tasks, content, DMs, compliance, payments — and every relationship you've built, always a click away.
Mountain backdrop for outdoor creator.
Carhartt runs creator campaign for UGC on Popfly.
NEW FEATURE
Always-on advocacy

Introducing Evergreens
Always-on advocacy.

Most creator programs go dark between campaigns. Evergreens keep your brand in the conversation every day.

Scale word of mouth and drive results even when there is no campaign running.

Schedule a DemoLearn More
Popfly Storefronts is a platform for outdoor and athlete creator marketing.
FOR BRANDS
Build reliable, recurring income with brands you actually love. No more DM spamming to try to break through. Hit your targets. Get rewarded. Keep going.
FOR CREATORS
Achieve more mentions, increase share of voice, and build strong affiliate revenue with low lift. Easily report on your success month after month.