Find real runners and build creator programs that sell gear

Most creator platforms were built for fashion and fast food. Running brands need creators who log real miles, not fitness generalists posing at trailheads. Popfly is the creator platform purpose-built for outdoor and adventure brands, and that includes every corner of the running world.

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Find creators who actually run

Popfly's discovery filters let you search by activity type, so you find trail runners, road runners, and ultra runners instead of generic fitness accounts.

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Turn race-day content into year-round marketing

Running content spikes around event weekends, but your brand needs visibility 12 months a year. Build always-on creator programs that keep content flowing between race seasons.

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Real-conditions content that converts

Popfly brand partners consistently find that creator photos and videos from actual trails, races, and training sessions resonate more with running audiences than studio creative. Popfly makes it easy to source and manage that content at scale.

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Prove ROI without the spreadsheet chaos

Track creator-driven revenue, engagement, and conversions in one dashboard. No more stitching together data from five different tools.

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Nice clean invoicing system for brands and creators on Popfly labs.

The platform behind your running creator program

Creator discovery

Search Popfly's adventure creator network by activity type, location, audience size, and engagement. Find trail runners in the Pacific Northwest, road runners in Chicago, or ultra runners with dedicated followings, all filtered by the metrics that matter to your brand.

Campaign management

Brief creators, manage deliverables, and track production timelines in one place. Whether you are launching a race-weekend UGC push or a six-month ambassador program, Popfly keeps every collaboration organized and on schedule.

Storefronts

Give every runner, athlete, and creator you work with a branded storefront that continuously generates sales. Curated gear kits, race-day essentials, and training staples, all shoppable and tied directly to creator-driven revenue.

Performance tracking

See which creators, campaigns, and content formats drive the most sales, engagement, and reach. Monitor everything from affiliate conversions to UGC performance in a single dashboard so you can optimize your running creator program with confidence.

Running footwear and apparel brands

You are launching new models every season and need authentic creator content that shows your product in real race and training conditions. Popfly helps you find the right runners, get them in your gear, and turn their content into a sales channel.

Trail nutrition and hydration brands

Your buyers trust recommendations from runners who have tested your product on long runs and in tough conditions. Popfly connects you with creators who can speak to your product with real authority, not scripted endorsements.

Retailers and race organizers

You need a steady stream of creator content tied to events, seasonal promotions, and new product drops. Popfly gives you the tools to manage those creator relationships and measure what is working.

How it works

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Find Creators

Search Popfly's network by activity type, location, and audience. Build a shortlist of runners who match your brand and campaign goals.

Launch your program

Brief your creators, set deliverables, and manage everything from UGC and sponsored posts to ambassador programs and storefronts, all in one platform.

Track results

Monitor creator-driven sales, engagement, and content performance in real time. See what is working, optimize your program, and prove ROI to your team.

Why it works for running

Running brands have a unique advantage in creator marketing: your audience already trusts peer recommendations. Runners swap gear tips at trailheads, in Strava comments, and across niche communities.

When a creator shares what shoes they wore for a 50-mile ultra or which hydration vest held up in August heat, that recommendation carries real weight. Popfly helps you tap into that trust at scale.The running creator community is also one of the most active content verticals in outdoor. Runners post constantly from training runs, races, and gear tests. That gives you a steady stream of authentic content without heavy production budgets or lengthy creative cycles.

And because runners buy a lot of gear (shoes, nutrition, hydration, apparel, accessories), creator storefronts are a natural fit. A curated "what I run in" kit from a trusted creator converts better than a product page because it comes with context, experience, and proof from real conditions.

Greater impact
amplified as you scale

• Lower CPMs and operational costs
‍• Higher engagement rates, average order values and lifetime values
‍• Automate the admin with no renegotiation, no re-onboarding and no spreadsheet chaos.

Creators who repeatedly
work with a brand

• Convert better
‍• Sound more authentic
‍• Need less oversight
‍• Cost less over time

Common Questions

What are Popfly Adventures?

Popfly Adventures is a feature within the Popfly platform that flips the traditional influencer model. Instead of brands posting a brief and waiting for creators to apply, creators pitch their real, planned trips directly through Popfly and request what they need to make them happen — gear, funding, or both. Brands then browse active adventures and choose which ones to sponsor.

How are Popfly Adventures different from a standard UGC or influencer campaign?

In a standard campaign, the brand defines the creative direction and creators execute to spec. With Adventures, the trip is already real — the creator is going regardless. Brands are sponsoring authentic experiences already in motion, which produces content that's genuinely unscripted. The brand gets embedded into a real adventure rather than a staged one.

What kinds of adventures are available to sponsor?

Hundreds of adventures are posted on the platform at any given time, spanning activities like kayaking, overlanding, thru-hiking, snow sports, climbing, and travel. Examples include trips like kayaking the Oregon coast, overlanding in Colorado, and thru-hiking the Appalachian Trail. Brands can filter by activity type, geography, creator audience size, and content format.

How does a brand sponsor an adventure?

Brands browse live creator pitches on the Popfly platform. Each pitch includes the creator's planned trip, their content deliverables, their audience profile, and what they're requesting (gear, cash, or both). Brands select the adventures that align with their goals, approve the terms, and Popfly handles the rest — contracts, content rights, delivery, and payment.

Can a brand sponsor with gear instead of cash?

Yes. Creators can request gear, funding, or a combination of both. For brands with product inventory, gear sponsorships are often a cost-efficient way to get product into the hands of active creators in real-use scenarios.

What content does a brand receive?

Deliverables are specified in each creator's adventure pitch and agreed upon before sponsorship. Typical outputs include vertical short-form video, horizontal product video, and branded photography. Content style and format are driven by what makes sense for the trip — not a studio script.

How do Popfly Adventures prove ROI?

Popfly tracks campaign metrics including content performance, reach, engagement, and (where applicable) affiliate conversions. All assets and usage rights are managed through the platform, so brands can deploy content across paid ads, organic social, email, and ecommerce without chasing down licensing.

How do creators post adventures on Popfly?

Create a free profile at app.popfly.com, then submit your adventure pitch through the platform. Your pitch should include your planned trip details, what you'll create (content type and quantity), your target dates, and what you're requesting from brands — gear, funding, or both.