Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands

Stop making AI slop: 10 reasons to hire a real content creator

Here are 10 reasons to put a real person behind your content instead of a prompt.

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Stop making AI slop: 10 reasons to hire a real content creator
For Creators
Think Piece

Brands investing in real creative talent on Popfly (and how to work with them)

These are some of the outdoor, adventure and active lifestyle brands building creator programs on Popfly right now.

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Brands investing in real creative talent on Popfly (and how to work with them)
For Brands

Ski creators you can collab with instead of using AI

How Popfly makes ski creator partnerships easier.

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Ski creators you can collab with instead of using AI
For Brands
Think Piece

The New Playbook for Snowsports Industry Marketing: Winning Over Gen Z Skiers and Riders with Creators

This guide shows you how to reach Gen Z through creator marketing in snowsports.

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The New Playbook for Snowsports Industry Marketing
For Creators

Inside Popfly Circles: The Monthly Call Built to Help Creators Level Up Together

We launched Popfly Circles to create a space where creators can connect, support one another, and level up together.

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Monthly Call Built to Help Creators Level Up
For Brands
For Creators
News

Why AI Could Never Replace Our Creators

Authenticity is the whole point of adventure content and AI-generated creators are a growing problem in this industry.

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For Brands
For Creators
Think Piece

How and Why Popfly Was Created: A Sit Down With Our Founder Taylor and Aaron Lutze from Second Nature

How and Why Popfly Was Created: A Sit Down With Our Founder Taylor and Aaron Lutze from Second Nature

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How and why Popfly was created: a sit down with our Founder Taylor and Aaron Lutze from Second Nature
Case Study
For Brands

Case Study: How ALPAKA Generated $334k in Affiliate Revenue Without Increasing Ad Spend

How ALPAKA Generated $334k in Affiliate Revenue Without Increasing Ad Spend

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How ALPAKA Generated $334k in Affiliate Revenue
For Brands
For Creators

Inside Outdoor Retailer 2026: brands, creators, and 21.2 million followers

Inside Outdoor Retailer 2026: brands, creators, and 21.2 million followers

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outdoor retailer 2026 wild reach creators

How Brands Work With Athletes on Social Media (Beyond One Sponsored Post)

This guide is for outdoor and adventure brand marketers. It answers the real question: how do you actually work with athletes on social media?

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How Brands Work With Athletes on Social Media