Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands
For Creators
Think Piece

Inside Popfly Shop: gear guides from people who actually get outside

Shop gear from trusted experts and athletes.

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shop gear from trusted experts
For Brands
Think Piece

Are Creator Rates Really Inflated? What to Pay Creators in 2026

Lately, there’s been a lot of chatter about creator rates being “inflated.” Here's why they aren't.

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For Brands

Popfly Shop is live: a new sales channel for your brand

Popfly Shop is live today, just in time for the holidays. It's a free app where shoppers browse gear guides from the creators, athletes, and experts they trust.

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Popfly Shop is live: a new sales channel for your brand
For Brands

Snowboard creators you can collab with instead of using AI

AI misses the details that make a snowboarder trust what they're seeing. The riders on Popfly don't have that problem.

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Snowboard creators you can collab with instead of using AI
For Brands
For Creators

How to build lasting partnerships between creators and brands

Most brands still have transactional relationships with creators and this guide shows you how to break that by using Popfly.

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How to build lasting partnerships between creators and brands
For Brands
Think Piece

Why top brands are betting on creators to drive growth

Your future customers want to see how a tent handles a windy ridge, from someone who actually spends their time out there.

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Why top brands are betting on creators to drive growth
For Brands

How to measure creator marketing ROI

This guide covers how to understand the metrics for creator marketing and how long to wait before you judge a campaign.

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For Brands
Think Piece

Black Friday 2026 creator content guide: what brands should brief, who to book, and when

This guide is about the content itself: what Black Friday creator content needs to do, eight formats to steal for your brief, and the Popfly creators we'd call.

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Black Friday 2026 creator content guide
For Brands
Think Piece

Pet creators you can collab with instead of using AI

The seven creators below take their animals hiking, paddling, camping, and traveling, and they're all on Popfly.

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For Brands
Think Piece

The best creator marketplace for your brand is the one built for your category

You need creators who actually climb, fish, and camp in the places your customers go. We can show you how to find them.

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Best creator marketplace platforms for brands
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