Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands

Is Sponsoring a Creator's Trip the Most Underrated Marketing Channel of 2026?

Sponsoring creator trips is having a moment and Popfly just made it easier than ever with our new Adventures feature.

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Think Piece

Notes from Outside Days: Authentic Creator Content Starts with an Experience Worth Sharing

We brought the crew to get inspired, meet with partners and throw a kick ass party. Here's what we took away:

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Case Study

How Camp Chef Won Black Friday with Creator-led UGC

Through Popfly's network of verified adventure creators, Camp Chef tapped into people who already live the brand.

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For Brands

The Missing Piece in Most Tourism Marketing Strategies

Paid media still works. But if you’re not building a creator program alongside it, you’re leaving your most powerful marketing asset on the table.

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For Brands
Think Piece

Why Outdoor Creators Outperform: The 2026 Guide for Global Brand Marketers

This guide breaks down why outdoor creators outperform, how global brands are already winning with them, and how to build a program that actually performs.

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Athletes Who Win in Sport and Storytelling, Volume 9: Mountaineers

Meet the mountaineers turning every climb into must-watch content. See the creator-athletes building communities, driving engagement, and moving brands.

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Athletes Who Win in Sport and Storytelling, Volume 8: Hunters

Meet the hunters building trust, community, and culture online. See why outdoor brands are partnering with creator-athletes who move the needle with Popfly.

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Athletes Who Win in Sport and Storytelling, Volume 7: Climbers

Not every climber posts their send. But the ones who do are changing how people buy gear and Popfly connects brands with creators like them.

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Athletes Who Win in Sport and Storytelling, Volume 6: Surfers

The algorithm now drives purchasing decisions in surf culture and the creators documenting it are leading the way.

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Athletes Who Win in Sport and Storytelling, Volume 5: Cyclist

Meet the cyclists and mountain bikers building audiences, earning brand deals, and creating content that actually converts.

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