Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands

Snowboard creators you can collab with instead of using AI

AI misses the details that make a snowboarder trust what they're seeing. The riders on Popfly don't have that problem.

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Snowboard creators you can collab with instead of using AI
For Brands
For Creators

How to build lasting partnerships between creators and brands

Most brands still have transactional relationships with creators and this guide shows you how to break that by using Popfly.

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How to build lasting partnerships between creators and brands
For Brands
Think Piece

Why top brands are betting on creators to drive growth

Your future customers want to see how a tent handles a windy ridge, from someone who actually spends their time out there.

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Why top brands are betting on creators to drive growth
For Brands

How to measure creator marketing ROI

This guide covers how to understand the metrics for creator marketing and how long to wait before you judge a campaign.

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For Brands
Think Piece

Black Friday 2026 creator content guide: what brands should brief, who to book, and when

This guide is about the content itself: what Black Friday creator content needs to do, eight formats to steal for your brief, and the Popfly creators we'd call.

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Black Friday 2026 creator content guide
For Brands
Think Piece

Pet creators you can collab with instead of using AI

The seven creators below take their animals hiking, paddling, camping, and traveling, and they're all on Popfly.

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For Brands
Think Piece

The best creator marketplace for your brand is the one built for your category

You need creators who actually climb, fish, and camp in the places your customers go. We can show you how to find them.

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Best creator marketplace platforms for brands
For Brands
For Creators
Think Piece

We banned AI influencers. Here's why you should too.

Our community is for real people. When you partner with a creator on Popfly, you’re partnering with a human being. 

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We banned AI influencers. Here's why you should too.
Case Study
For Brands
For Creators

Case Study: How Backcountry turned 1,573 creators into advocates for their gear

Backcountry wanted their gear in front of shoppers through creators who actually live the outdoor life, and they wanted a creator program that could scale.

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How Backcountry turned 1,573 creators into advocates for their gear
For Brands
Think Piece

Notes from Outdoor Media Summit: Why the Best Outdoor Brands Are Building Relationships, Not Renting Attention

Outdoor Media Summit is always one my favorite events of the year. The reason I keep coming back? The people. Unlike most conferences where you swap business ca

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