Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.

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For Brands
Think Piece

Black Friday 2026 creator content guide: what brands should brief, who to book, and when

This guide is about the content itself: what Black Friday creator content needs to do, eight formats to steal for your brief, and the Popfly creators we'd call.

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Black Friday 2026 creator content guide
For Brands
Think Piece

Pet creators you can collab with instead of using AI

The seven creators below take their animals hiking, paddling, camping, and traveling, and they're all on Popfly.

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For Brands
Think Piece

The best creator marketplace for your brand is the one built for your category

You need creators who actually climb, fish, and camp in the places your customers go. We can show you how to find them.

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Best creator marketplace platforms for brands
For Brands
For Creators
Think Piece

We banned AI influencers. Here's why you should too.

Our community is for real people. When you partner with a creator on Popfly, you’re partnering with a human being. 

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We banned AI influencers. Here's why you should too.
Case Study
For Brands
For Creators

Case Study: How Backcountry turned 1,573 creators into advocates for their gear

Backcountry wanted their gear in front of shoppers through creators who actually live the outdoor life, and they wanted a creator program that could scale.

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How Backcountry turned 1,573 creators into advocates for their gear
For Brands
Think Piece

Notes from Outdoor Media Summit: Why the Best Outdoor Brands Are Building Relationships, Not Renting Attention

Outdoor Media Summit is always one my favorite events of the year. The reason I keep coming back? The people. Unlike most conferences where you swap business ca

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For Brands

Stop making AI slop: 10 reasons to hire a real content creator

Here are 10 reasons to put a real person behind your content instead of a prompt.

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Stop making AI slop: 10 reasons to hire a real content creator
For Creators
Think Piece

Brands investing in real creative talent on Popfly (and how to work with them)

These are some of the outdoor, adventure and active lifestyle brands building creator programs on Popfly right now.

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Brands investing in real creative talent on Popfly (and how to work with them)
For Brands

Ski creators you can collab with instead of using AI

How Popfly makes ski creator partnerships easier.

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Ski creators you can collab with instead of using AI
For Brands
Think Piece

The New Playbook for Snowsports Industry Marketing: Winning Over Gen Z Skiers and Riders with Creators

This guide shows you how to reach Gen Z through creator marketing in snowsports.

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The New Playbook for Snowsports Industry Marketing
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