Outdoor Creator Marketing Resources for Brands & Creators

Explore resources and insights for creator marketing on Popfly. Read articles, trends, and strategies to help outdoor brands and creators develop & grow.
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Top Creators with Pets: Inspiration for Your Brand’s Next UGC or Sponsored Content Campaign

We all stop our social scroll for pets. These creators turn that pause into lasting influence by sharing joy, tips, and authentic stories.

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How to Manage Athlete + Ambassador Programs (Without Losing Your Mind)

This is your playbook for running an athlete + ambassador program in 2025.

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The Top Ski & Snowboard Creators To Follow on Social Media

Follow these ski and snowboard creators to get hyped for the season.

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Are Creator Rates Really Inflated? No, Here’s Why.

Lately, there’s been a lot of chatter about creator rates being “inflated.” Scroll through any marketing forum or LinkedIn thread and you’ll find someone questioning whether creators are charging too much for sponsored content. 

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Maximize Your Black Friday Sales: The Ultimate Creator-Led Playbook for Outdoor, Adventure and Travel Brands

Today’s consumer expectations demand a new playbook. Black Friday 2025 is longer, noisier, and more omnichannel than ever. The adventure brands breaking through are those that understand shoppers don’t stay siloed, they move fluidly from discovery on social to adding to cart. Authentic creator content is the connective tissue through these journeys, blurring lines between entertainment, inspiration, social proof, and sales.

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10 Female Mountain Bike Creators Redefining the Sport in 2025

Discover 10 female MTB creators redefining cycling in 2025 with humor, advocacy, and inclusivity — inspiring more riders to hit the trails.

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We Bet on UGC Creators First. We Were Right. But Not Done.

Popfly bet on UGC creators early—and proved it works. Now, we’re building the future of creator-led marketing with affiliates, long-term partnerships, and performance at scale.

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How Outdoor Brands Are Building Community: Lessons from Halfdays, Wild Rye, and Transition Bikes

Discover how outdoor brands like Halfdays, Wild Rye, and Transition Bikes build strong communities through inclusivity, advocacy, and authentic engagement.

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Outdoor Industry Digital Marketing Insights: How to Win on Social Media in 2025

Win at outdoor industry digital marketing in 2025. Our guide for brands offers actionable social media strategies on creators, AI, commerce, and purpose-driven content.

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How To Master UGC Campaigns with the Right Tools and Workflow

Learn how to run user-generated content campaigns with Canva, Assembly, Popfly, and ChatGPT. Get practical tips from a social media manager’s real experience.

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