Now Hiring: Director of Influence Role @ Popfly

In July and August 2025, UGC creators should focus on building trust and emotional connection by sharing authentic, experience-driven content on Instagram and TikTok—think storytelling Reels, reflective carousels, and soft escapism trends. By leaning into E-E-A-T principles (Experience, Expertise, Authority, and Trust), creators can boost engagement, attract meaningful brand partnerships, and grow loyal audiences that stay.

This guide provides influencers with proven pitch email templates and strategies to land brand collaborations by showcasing their value, aligning with brand goals, and avoiding common outreach mistakes. It outlines the key elements of an effective pitch email; personalization, concise introductions, clear value propositions, and strong calls to action. And some tips for building a compelling media kit.

Nicole Justice Teodosio (@nicole_justt) is an adventure-driven content creator who turned her love for storytelling into a way to preserve memories. After road-tripping across the U.S. to move to the Pacific Northwest, she fell in love with capturing nature’s beauty through photography. Inspired by family, music, and the ocean, she documents her experiences to freeze fleeting moments in time. Next on her bucket list? Portugal, Hawaii, Canada, and Alaska. Her advice for aspiring creators: Just start—jump in, embrace failure, and keep going. Follow her for stunning outdoor adventures and travel inspiration! 🌿📸✨

Learn how to become a UGC creator while working a 9-5. This guide covers business setup, time management, finding brands, and building your unique creative voice.