Director of Influence

📍 Location: Anywhere in the world. Fully remote
💰 Compensation: ~$100,000 + $2,500/month to fund unforgettable experiences

Ever Wonder What It’s Like to Be a Travel Influencer?

Bouncing around the world, taking epic voyages, and capturing those moments with incredible video? Sounds great, right?

Now, what if we told you we’d cover your salary and even give you extra cash to take otherwise off-limits experiences? You’d never have to worry about brand deals or expenses—your only focus would be creating amazing content, meeting and collaborating with other influencers, and connecting deeply with a growing audience.

Keep reading.

The Role

We’re not looking for a traditional social media manager. We’re building an influencer.

Popfly is giving the right person the opportunity of a lifetime: to create, travel, and build a social presence that is equal parts aspirational and insightful.

You’ll be our on-the-ground storyteller, creating content that speaks directly to our audience—brand marketers, social strategists, and creators of all kinds. You’ll showcase how to be successful, how to balance it all, and how to live the creator-life while treating our planet with respect.

If you’ve ever dreamed of working from a beach in Costa Rica, a rooftop in Tokyo, or a café in Cape Town, while building something that matters, this is for you.

The Challenge

We believe this role could change how brands view social media careers.

Most brands hire a social media person, give them little to no budget, and expect them to chase loose ends. That’s not how Popfly operates.

The person running our socials won’t be in an office posting static graphics and trying to prove why you should still be employed. Your work should be life-giving—but it will be work. A lot of it.

We’re giving you the opportunity to not only live the life you’ve dreamed of but to work hard and build your career, too. This is not a part-time job—but would you even want it to be?

Social media work is important work. We’re not just going to post on LinkedIn about why brands should take social media more seriously—we’re going to actually do it. Social strategy is brand strategy. And at Popfly, we’re setting the standard for how social media should truly be viewed and leveraged.

What You’ll Do

• Be one of the central personalities and the driving creative force behind Popfly’s social channels (Instagram first, but also TikTok and YouTube Shorts—and more as we expand).
• Create high-impact reels and stories that drive engagement, shares, and conversations.
• Develop and execute a meme strategy that is enjoyed by and resonates with our audience.
• Own the content strategy and execution—with support from a small, nimble team.
• Engage with our community daily—responding to DMs and leading industry conversations.
• Host exclusive brand and creator chats to build relationships and drive engagement.
• Speak alongside our founder about how social media management should actually be done.
• Actively study trends, audience behavior, and social algorithms to optimize growth.
• Collaborate with Popfly’s team to align content with our mission and initiatives.

Who You Are

This isn’t your typical social media role, and so we’re not hiring a typical teammate.

• A natural creator—you instinctively know what content will perform.
• A student of the game—you see social media as something to master, not just use.
• A compelling storyteller—you can turn any moment into content people want to watch.
• An excellent video editor—you shoot, cut, and deliver top-tier content.
• A trend purveyor and meme strategist—you don’t just follow trends, you create them.
• An independent executor—you take ideas and bring them to life, no hand-holding required.
• A risk-taker—you’re willing to try unconventional ideas to see what works.
• Engaging and personable—you know how to build a community that feels connected.
• Highly ambitious—you don’t just want to run an account, you want to build something massive.
• Competitive—your performance will be measured by audience growth, engagement, and even new business won by our sales team.

Roles & Responsibilities

• Video editing—always staying ahead of social trends.
• Taking epic adventures—more than one per month.
• Creating storyline content (e.g. Life Running a High-Performing Social Channel”)—showing what it’s really like when a brand gets it.
• Growing Popfly’s social to the point where brands want to advertise with us—learning firsthand what it takes to build a creator business.
• Engaging our audience, connecting with fellow creators, and continuously learning what works.

Benefits & Perks

• Elite mentorship—1:1s with a globally recognized creative leader who has led creative strategy for celebrities and world-renowned brands.
• Work directly with leadership—collaborate closely with our Head of Global Content & Community and report directly to our Founder.
• Top-tier gear & software—access to the best video editing software, high-end camera gear, and a high-caliber Mac to set the standard for content quality.
• Additional earning opportunities—we’re building something big, and there will be ways to grow alongside it.
• Autonomy with accountability—we’ll have regular check-ins and strategy meetings, but your success is measured by output, impact, and results—not by clocking in. You’ll work with full creative ownership and a fast-paced, high-performance mindset.
• Flexible health benefits—a customizable health plan that fits your needs, wherever you are in the world.
• Travel & experience fund—up to $2,500 per month to invest in unforgettable adventures and content opportunities.

Closing: Why This Is Different

Most brands hire someone to “manage” social media. We’re hiring someone to lead it.

We’re not just asking you to post content—we’re giving you the freedom, resources, and platform to build a true influential presence in the creator economy.

You’ll be paid to create, travel, and grow a platform that resonates with millions.

You’ll be part of an elite team shaping the future of brand and creator collaborations.

But because this role is as much a lifestyle as it is a job, it needs to be something you’d absolutely love to do.

If this sounds like your dream job, let’s talk. We’re not hiring an employee—we’re launching a movement.