General Manager - International Expansion (Asia Pacific)

About Popfly:

Popfly is revolutionizing digital commerce through an engaging content platform that fosters community, exceptional experiences, and meaningful connections. Our mission is to reshape how brands, retailers, content creators, and users thrive in the digital landscape.

Job Responsibilities:As the General Manager of International Expansion for the Asia Pacific region at Popfly, you'll be a driving force in propelling our platform's growth and impact across new markets. Your role includes:

  • Strategic Leadership: Develop and execute a comprehensive strategy for expanding Popfly's footprint in the Asia Pacific region, aligning with our global vision.
  • Market Expertise: Leverage your in-depth understanding of Asian commerce, particularly user-generated content (UGC) trends, live commerce, and other emerging digital commerce dynamics.
  • Cultural Sensitivity: Tailor strategies and offerings to align with the cultural nuances and preferences of Asia Pacific markets.
  • Team Management: Lead and inspire a diverse team across various functions to achieve expansion goals and objectives.
  • Stakeholder Collaboration: Build robust relationships with partners, clients, and internal teams to ensure seamless execution of expansion plans.
  • Innovative Insights: Stay ahead of market trends and industry shifts, adapting strategies to capitalize on evolving opportunities.


  • Asia Pacific Commerce Acumen: Proven track record of successfully navigating Asian markets, particularly in UGC and live commerce domains.
  • Strategic Vision: Demonstrated ability to develop and implement expansion strategies that resonate with Asia Pacific consumers.
  • Cultural Expertise: Deep understanding of cultural dynamics and consumer behaviors across Asia Pacific regions.
  • Leadership Excellence: Strong leadership skills to guide and motivate cross-functional teams in a remote and diverse environment.
  • Innovative Thinking: Ability to identify and leverage emerging trends to craft innovative expansion strategies.
  • Collaborative Mindset: Excellent interpersonal and communication skills to foster collaboration across borders.
  • Results-Oriented: History of achieving ambitious expansion targets and driving business growth.

Compensation:The salary for this role is competitive and aligned with industry standards. We also offer performance-based incentives and a comprehensive benefits package.

Other Benefits:

  • Professional Growth: Access opportunities for career advancement within a forward-thinking organization.
  • Dynamic Environment: Join a team dedicated to pushing the boundaries of digital commerce and global expansion.
  • Impactful Leadership: Play a pivotal role in shaping the success of our international expansion efforts and transforming digital commerce experiences.

Compensation:The compensation for this role is in accordance with California state law, which requires that the salary range be provided to applicants. The annual salary range for this position is $150,000 to $190,000, commensurate with experience and qualifications. In addition to the base salary, we offer performance-based incentives and a comprehensive benefits package.

If you possess a deep understanding of Asian commerce, especially UGC, live commerce, and emerging trends, and are ready to lead our expansion in the Asia Pacific region, join us at Popfly. Apply now to drive our platform's growth and impact across new markets.

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